KETTLE® Chips give consumers a taste of adventure with exclusive virgin experiences on-pack promotion

Share on twitter
Share on linkedin
Share on facebook
Share on email

KETTLE® Chips, renowned for its commitment to delivering unique and adventurous flavours, is thrilled to announce an exhilarating partnership with Virgin Experiences for an exclusive on-pack promotion launching this week.

In line with KETTLE® Chips’ dedication to providing not only a snack but an experience, the partnership will offer consumers the chance to win Virgin Experience vouchers every hour and also include 20% off Virgin Experience purchases with every pack.

KETTLE® Chips’ partnership will offer those who relish adventure and novelty a chance to savour a wide range of experiences from swimming with sharks and sunrise hot air balloon rides, to overnight spa stays and afternoon tea in the Shard.

The on-pack promotion will be available on sharing, single, and multipack bags of KETTLE® Chips in the following flavours; lightly salted, sea salt & balsamic vinegar of Modena, mature cheddar & red onion, sea salt & crushed black peppercorns, and sweet chilli & sour cream- available across listings from mid-April.

A spokesperson at KETTLE® said, “Partnering with a like-minded premium brand like Virgin Experiences was a no-brainer for us here at KETTLE. Our shared ethos of quality and adventure allows us to work together to offer our loyal customers a broad range of exciting experiences.”

KETTLE® Chips’ on-pack promotion will be supported by a wider marketing campaign that will include significant activity on social media, shopper marketing, and sampling.