Liquid Diamond, the premium wine and Prosecco brand designed to make buying quality wines easy, has launched into its first European market.
The British brand, which only launched in April 2021, has established a route to market in the Netherlands having secured its first European wine distribution partner. Expert wine distributor ZeeWijn is now offering two Liquid Diamond Proseccos, the white and rosé varieties, to retailers, wholesalers, hospitality outlets and directly to consumers through its online website.
The first brand to use emoji tasting notes, Liquid Diamond was created to make premium wines more accessible to mainstream wine drinkers, who often feel overwhelmed when purchasing wines. The universal language of millennials and Gen-Zers, emojis empower consumers all over the world to understand what they are buying at a glance, which makes the wines saleable in other regions.
For this brand, which was made to be shared, tagged and liked, the formation of this partnership also reflects Liquid Diamond’s thoroughly modern approach to business. ZeeWijn founder, Nelson Vicente, first connected with Liquid Diamond’s co-founder on social media, where he first noted the brand’s aesthetic and saw its potential for the Dutch market. As a result, Liquid Diamond Proseccos have been selected as the only premium sparkling wines in the distributor’s portfolio.
Co-Founder of Liquid Diamond and Beyond Wines, Alex Green, comments on the new distribution: “This is a very proud moment for us and a key milestone in our growth ambitions. Since our launch, we have seen great growth in the UK market and this partnership is the first step to realising our ambitions in the BeNeLux market. Mainstream wine drinkers in Belgium, the Netherlands and Luxembourg are very similar to British consumers, they enjoy drinking good wine but don’t necessarily know how to pick a quality bottle – Liquid Diamond meets these shoppers’ needs and encourages more people to buy premium wines.
“With Liquid Diamond we have focused on creating a lifestyle brand for 20-40-year-olds who are social media savvy, therefore it’s even more exciting that the plans for this distribution partnership first started on social media. While the wine sector may still have a reputation for being a little old-fashioned, this relationship proves there is real scope for the industry to use different platforms to communicate with customers as well as consumers.”
