MOJU, the UK’s original and number one functional shot brand, is spicing things up this winter season with its latest fresh & fiery innovation – MOJU Spicy Piña Immunity.
As the brand continues to see significant growth in interest for natural ingredients that pack an efficacious punch, and with demand for the fusion of sweet and spicy flavours in the food & drink space growing, Spicy Piña Immunity brings a unique twist to the greens landscape. With ¼ of consumers noting a lack of taste and crave-ability in existing greens offerings, MOJU is here to shake things up with this bold and spicy yet taste bud popping flavour that provides daily immune support in its 420ml Dosing Bottle at home format.
The exciting new variant will feature within the brand’s ‘Immunity Blends’ sub range, sitting alongside MOJU’s Hot Mango flavour, which has been successful at driving a new, ‘shot curious’ consumer into the category, now achieving 80% of the ROS of the brand’s hero Ginger shot2.
Like the rest of the MOJU range, naturally sourced fresh-pressed ingredients have played a key role within the product development, iterating and optimising the blend of ingredients based on direct consumer feedback from MOJU’s DTC customers throughout the process. Supercharged with powerful, nutrient-rich greens including chlorella and spinach, along with a tasty hit of pineapple, fresh Peruvian ginger root and a hint of jalapeño, consumers can expect the spicy kick that has become synonymous with the MOJU shot experience.
Each 60ml shot delivers a natural source of vitamin C and the NHS-recommended daily intake of 10µg of vitamin D3, sourced from Atlantic seaweed. This fresh and spicy solution addresses a common winter challenge in the UK—vitamin D deficiency caused by limited sunlight and insufficient dietary intake—helping consumers stay healthier and more energised during the colder months.
Rich Goldsmith, CEO & Co Founder at MOJU said: “Our new Spicy Piña shot is bold in flavour and straightforward in ingredients, delivering a powerful hit of natural immune support when people need it most. We’re very grateful to our loyal consumers who played a key role in co-developing this product with us. Their feedback helped us create Spicy Piña as a big flavour hitting alternative to heavily processed, or sugary greens products.”
Having pre-launched exclusively with DTC customers on the MOJU website, it will be available to purchase at Ocado & Planet Organic from early December 2024 and Waitrose shortly after that from 5th February, RRP £5.95.
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