Myprotein has expanded its product portfolio with the launch of Protein Iced Coffee, marking the brand’s entry into the growing protein coffee category with its first product to combine real coffee and protein in a single format.
Available in five flavours — Iced Latte, Caramel Latte, Vanilla Latte, Mocha and Matcha — the new range is designed to meet rising consumer demand for convenient, functional products that support both energy and nutrition needs. Each serving delivers 20g of protein and 80mg of caffeine in a low-sugar formulation.
The range is available in 20-serve tubs with an RRP of £39.99.
The launch further strengthens Myprotein’s position as a multi-category wellness brand, expanding its presence in the functional beverage market alongside its established sports nutrition portfolio.
Brett Hamer, Product Director at Myprotein, said: “This is our first product to combine real coffee and protein. It taps into the on-the-go consumer mindset and addresses a clear market need for a product that delivers both the caffeine hit of an espresso shot and the protein of a dedicated supplement, all in a single, convenient format.
“The Protein Iced Coffee range combines our expertise in performance nutrition with innovative product development, helping us deliver great taste alongside the functional benefits of protein. We know that consumers are looking for products that fit into daily life without compromising on nutrition, and that’s exactly what this range is designed to do.”
The launch reflects broader consumer trends towards multifunctional products that offer convenience, taste and nutritional value, while creating further opportunities for Myprotein within the expanding ready-to-mix beverage category.
The Protein Iced Coffee range is now available via Myprotein’s direct-to-consumer channels.
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