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Noble Foods Collaborates with Kelvin Fletcher to Champion Hen Welfare

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Noble Foods, the UK’s leading egg producer, has announced a new partnership between the happy egg co. – the nation’s favourite egg brand, and popular farming influencer and actor, Kelvin Fletcher. The collaboration will promote and highlight the exceptional welfare standards of the happy egg co.’s hens, helping to educate consumers about the high standards that set their farms apart and demonstrate why not all free-range farms are created equal.

Kelvin Fletcher, a well-known advocate for farming and animal care, will work closely with the happy egg co. to showcase the brand’s dedication to delivering the best in free-range farming. The campaign will include content that brings to life the day-to-day care and attention given to the happy egg co.’s hens, underlining the brand’s commitment to providing higher welfare standards than those typically associated with free-range farming.

The campaign begins with the creation of the happy egg co. Playbook, a new booklet that spotlights the exceptional welfare standards of the happy egg co.’s hens. In addition, new digital content will be shared through video stories, social media posts, and influencer collaborations, offering a genuine behind-the-scenes look at the happy egg co.’s free-range farms. The content will show how the brand prioritises the health, wellbeing, and happiness of its hens, offering a clear contrast to other free-range options on the market. Media planning and buying, including partnerships and influencer strategy, was by OMD UK. All the campaign assets were produced and distributed by branded content agency, Platform Media.

“The space these hens have is great,” Fletcher stated during his farm visit. “As a farmer myself, I can appreciate the effort that goes into providing this level of care – and it’s evident that the welfare of these birds is a top priority. What’s equally refreshing is that their suppliers are mainly family farms, which really bolsters our agricultural community. It’s this approach that sets them apart and ensures they continue to produce quality eggs.”

The content will be shared across the happy egg co.’s social media channels and influencer networks, ensuring the campaign reaches a wide and engaged audience. With targeted amplification strategies in place, the partnership is designed to not only raise awareness of hen welfare but also inspire people to make informed, ethical food choices. These efforts are designed to showcase the happy egg co.’s ongoing dedication to exceptional hen welfare, while educating the public about the benefits of choosing eggs from farms that go the extra mile in ensuring animal welfare.

At its core, the happy egg co.’s mission is to offer consumers a brand they can trust to prioritise the wellbeing of hens, while continually improving farming standards. Through this collaboration with Kelvin Fletcher, the brand will continue to lead the way in raising awareness around welfare practices and the importance of supporting farms that are committed to doing better.

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