Pimentae launches new ‘Pocket of Paradise’ portable, recyclable cocktail cans

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Pimentae, the brand behind premium tequila cocktails, has seen huge success since its launch in March 2021. Female founders Alice and Wynter started the brand with a mission to offer a more accessible avenue to tequila by liberating the way consumers enjoy it. The company has expanded its offering, launching the Pimentae ‘Pocket of Paradise’ cocktail cans. The company’s first venture outside of bottles, the cans have debuted with Spicy Margarita and The Cucumber & Elderflower Eclipse.

The new cans are perfect in size, quality & ease, expertly crafted with all-natural ingredients. Customers can now enjoy cocktails with bar-quality taste when on the go. The two flavours are Tommy’s Spicy Margarita, a fiery balance of sweet and spicy to showcase the magic that Tequila has to offer, and the Cucumber & Elderflower Eclipse- irresistible cucumber, mint and elderflower flavour notes. The brand has also launched a classic, the Tommy’s Margarita alongside the cans – a crisp blend of tequila, zesty lime and a sweet touch of agave. The ultimate classic, unrivalled in freshness. 

After spending time in Mexico, and trying many high-quality tequilas, Alice and Wynter learnt the incredibly complex and sophisticated nature of tequila when balanced correctly. Not something to be shotted, something to be sipped and savoured. They quickly realised there was a huge knowledge gap in the UK driven by our shot culture and poor-quality tequila choice. This led the friends to launch their own premium tequila cocktail brand 2 years ago – Pimentae. Since then, they have been disrupting the category with bold, flavour-led cocktails made from multi award-winning spirits.

Pimentae offer minimal preparation time and next day delivery for sociable millennials to enjoy. Enjoyed by celebrities including Michelle Keegan, Maya Jama and Jessie Ware, the brand has recently been stocked in Selfridges nationally and sold out with the retailer multiple times. 

The company currently offers 50cl bottles and now 125ml cans. The brand is already available on Amazon, Master of Malt, Not on the High Street, Selfridges, EAT 17 and its website. The brand was also awarded Master & Gold medals for both cocktails in The Spring Blind Tasting, Global Spirits Business Awards last year, and showcased the cocktails at UK Festivals such as The Big Feastival, Pub in the Park, El Dorado and Taste of London. Since launch, Pimentae signed with UK distributor BBB to gain momentum in growing its footprint across the UK.    

Alice and Wynter commented on their monumental new launch: “It’s about time we expanded our offering to recyclable cans. This has been in the works for us for a long time and opens Pimentae up to an entirely new consumer base and retail partners. We are so proud of Pimentae’s achievements so far and this new launch has already led to some incredible opportunities. Our goal of changing the way consumers view and enjoy tequila is becoming more and more real.”

More information is available on the company’s website.