pladis, the leading global snacking company behind some of the UK’s most loved and iconic brands, has unveiled the McVitie’s festive line-up for 2024. Including a festive flavour relaunch, seasonal packaging switch-up and the return of long-loved Christmas assortments and gifting options, this year’s collection promises to ignite the holiday spirit among consumers and retailers alike.
Kicking off the collection, pladis is building on the continuing success of McVitie’s Chocolate Digestives, the nation’s favourite biscuit, with the return of the popular McVitie’s Gingerbread Flavour Milk Chocolate Digestives for 2024, which is sure to create a buzz among shoppers seeking seasonal twists on their favourite treats.
The new addition will be joined by festive redesigns for other McVitie’s fan favourites: classic Milk Chocolate Hobnobs and the hugely popular White Chocolate Digestives, which shot to fame in 2023 to become the category’s biggest launch in the last two years.
Sweet Seasonal Biscuits was worth £178 million in 2023 and pladis isn’t slowing down on its momentum to capitalise on the growing market. In fact, it’s accelerating by bringing back its popular line-up of iconic assortments and novelty treats to herald the arrival of the festivities.
“Seasonal Biscuits reached double-digit growth in 2023 as shoppers kept a careful eye on their spend and opted to enjoy quality time with loved ones in the comfort of their own home,” said James King, Marketing Director – McVitie’s at pladis UK&I. “As Brits continue to face price pressure across many expects of everyday life, we’re expecting a similar pattern in 2024.
“The stellar performance of Seasonal Biscuits is largely being driven by demand for assortments, particularly at the more premium end of the scale, as shoppers look to elevate in-home occasions with special snacks readymade for sharing, like our best-loved McVitie’s Victoria selection.
“It’s still important for retailers to dedicate space to exciting, novel treats and giftable favourites – such as our McVitie’s Gingerbread Flavour Milk Chocolate Digestives and Jaffa Tree – as these products play an important role in encouraging impulse purchases and injecting some extra festive fun into fixtures.
“Our 2024 range reflects the fact that the festive season is a time for indulgence and sharing and includes new products to tempt treat-seeking shoppers to opt for biscuits, alongside refreshed classics, ensuring there’s something special for every festive moment.”
Products in the McVitie’s festive range will be widely available via major UK retailers – including Sainsbury’s, Iceland and Co-op – as well as in convenience stores and wholesale depots from the beginning of September.
New for 2024 will be McVitie’s Gingerbread Flavour Milk Chocolate Digestives, McVitie’s White Chocolate Digestives and Milk Chocolate Hobnobs. Returning favourites are McVitie’s Victoria, McVitie’s Family Circle, McVitie’s Victoria Chocolate Creations and McVitie’s Jaffa Pole.
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