PROPER Snacks extends award-winning PROPERCORN range

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Europe’s largest independent healthier snack brand, PROPER Snacks, continues to champion taste-led innovation in better-for-you snacking with the launch of two new additions to its PROPERCORN range.

The brand-new popcorn flavours – Sweet Cinnamon and Sweet – have been launched in response to consumer demands for healthier yet tasty snacking options, as the brand continues to lead the industry by driving 57% of the popcorn category growth.

Available nationwide, Sweet Cinnamon boasts 37% less sugar than the market leader, whilst offering warm cinnamon flavours with a hit of smooth caramel. The variant launches in response to unwavering demand for bold, unique flavours that cater to young snackers looking for a more indulgent treat.

Classic Sweet, one of the category’s most popular flavours, has been upgraded with our best recipe yet. Now HFSS-compliant, Sweet has 24% less sugar than the market leader. This latest addition cements PROPER Snacks in the healthier space, with over 50% of the full range now compliant.

Both SKUs are under 126kcal per serve, and, as with the rest of the PROPER Snacks range, are high in fibre, vegan, gluten-free, seasoned with natural flavours and no palm oil.

“Sweet has always been the hallmark of the category,” Founder, Cassandra Stavrou explained. “The fact that we’ve been able to develop our best-ever recipe for it, whilst also making it compliant, is something the team should be really proud of. Sweet Cinnamon is so delicious. It only lasts a few seconds in our office, and we can’t wait for it to hit the shelves”.

“We’re excited to launch these new additions, based on classic, nostalgic and indulgent flavour profiles which we know snackers love,” added Bridget Hirst, Head of Brand. “The launches really complement our existing range of healthier, great tasting, vegan popcorn.”

The new PROPERCORN flavours are now available in ASDA and Ocado, with launches in Waitrose, Sainsbury’s and Tesco later in 2023. Sharing packs, RRP £1.80 / 100g.