Record sales lead to ASDA expanding partnership with Warrior

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Following the enormous success of the Warrior® range of high protein bars and flapjacks in ASDA stores, the leading grocery retailer is adding three Warrior CRUNCH flavours to its “Food to Go” section this month.

Increasingly popular amongst ASDA consumers and recently named as the retailer’s biggest protein bar supplier, Warrior is currently stocked in over 500 ASDA stores nationwide and its parent company – KBF Enterprises is on track to become a £36m business by the end of the year.

This new listing, which will be available in select ASDA stores across the UK, will include Warrior CRUNCH flavours; Banoffee Pie, Peanut Butter Cup and White Chocolate Mocha and will cater to the increasing demand for nutritious, convenient snacking options for health-conscious customers on the go.  

Renowned for its award-winning Warrior CRUNCH and Warrior RAW range of guilt-free, healthy snacking bars and flapjacks, the Warrior® brand has celebrated exponential growth over the past 12 months. On track to sell over 30 million bars by the end of 2023, a Warrior protein bar is predicted to be sold every second.

The expansion of the Warrior range into ASDA’s “Food to Go” section strengthens its position as an industry leader and immense popularity amongst retailers.

“We‘re incredibly proud of the growth of the Warrior range within one of Europe’s most dynamic retailers,” Kieran Fisher, Founder of KBF Enterprises and Warrior commented. “The pace of innovation is truly exciting, and combined with the incredible connection the Warrior brand has with consumers, we can’t wait to see what the future brings. ASDA is an incredible partner, and we are looking forward to helping more shoppers to make their daily snack choices a little healthier, without sacrificing on taste.

“We know that there is a great deal of demand in these aisles for healthy snacks that are not only affordable but also taste good, and we are certain that the Warrior CRUNCH bars will be a popular choice. Warrior CRUNCH bars are the ultimate in convenience food – there’s no better way to top up on protein and nutrients while on the move.”