Bute Island Foods’ pioneer plant-based alternative to cheese brand, Sheese, announced it has partnered with leading plant-based recipe platform, BOSH! to create a quartet of recipes showcasing the versatility and meltability of the Sheese range. The featured recipes include:
- Air Fried Crispy Cajun Cauliflower Steak Burger
- Sheese and Sticky Date with Tamarind Chutney Toastie
- Sheesy Stuffed Pasta Shells with a Smokey Vegan Nduja Sauce
- Sheesy Garlic and Herb Pull Apart Loaf
The recipes will be rolled out from the 19 July – 10 November through a series of engaging social and web content via BOSH! platforms to highlight the tasty recipes and the irresistibly meltiness of the Sheese range.
Henry First and Ian Theasby, the vegan chef duo behind BOSH!, commented: “The recent rebrand from Sheese is truly impressive, and the products are absolutely delicious. We’re excited to get into the kitchen, create some delightful recipes and showcase the incredible meltability of Sheese to our audience.”
Bute Island Foods will be rolling out in-store shopper activations and promotional support across Sainsbury’s, Asda and Ocado to support the activation.
Al Flynn, Brand Lead at Sheese, commented: “We’re excited to be working with Ian and Henry at BOSH! to connect with millions of plant-based foodies. BOSH! is known for creating delicious plant-based recipes and through our partnership we will be putting more plants on plates by bringing to life these recipes to inspire and delight food lovers.
“We’ve selected a great mix of spicy, sweet, smoky and herby recipes that show off the versatility of our product and how it can be used in the same way as its dairy counterparts to create those indulgent, comfort meals consumers know and love.”
To enhance the consumer experience, the partnership with Sheese and BOSH! will integrate sophisticated technology platform Adimo to connect content, commerce and customers. Adimo provides shoppable media solutions, so shoppers can effortlessly select Sheese products from BOSH! social and web content and add them directly to their online supermarket baskets, streamlining the shopping process and driving convenience for consumers.
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