Sports nutrition business secures nationwide listing with The Range

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Warrior® has bolstered its UK distribution by securing a listing for its best-selling sports nutrition range in 180 The Range stores across the UK.

Owned by KBF Enterprises, the Warrior range has fast become one of the best-selling sports nutrition brands in the UK, with its popular CRUNCH protein bars offering a healthy, low sugar, snacking on-the-go option, packed with up to 20g of protein per serving.

The Range has launched Warrior® CRUNCH in White Chocolate Crisp, Cookie Dough, and Salted Caramel flavours in addition to the Warrior Whey Protein, and Warrior RAW Chocolate Peanut Butter Protein Flapjacks in its stores nationwide.

This new listing will expand the brand’s distribution across the UK, catering to the rising demand for nutritious, convenient snacks for health-conscious customers.

“Securing this listing with a renowned national retailer such as The Range is a great achievement for us,” commented Kieran Fisher, Founder of KBF Enterprises and Warrior. “We’re passionate about helping more people get protein into their diet in an easy and affordable way, and we’re delighted to bring our delicious, protein-rich, low-sugar snacks to The Range customers nationwide.

“There’s a huge demand for nutritious and affordable snacks that don’t compromise on flavour, and Warrior offers just this. We sold over 19 million protein bars last year and this partnership with The Range is set to expand our business further.”

The expansion of Warrior into The Range is the latest achievement for KBF Enterprises, which recently opened a Dubai office to service the MENA region. February 2024 also saw Warrior products become available to North America for the first time with a three-year partnership with international parcel delivery firm Evri.

KBF Enterprises operates from its premises in the North-West, achieving over 50% annual growth for the last four years in a row.