Swizzels launches new range of Sherbet Dips inspired by Illumination’s beloved Minions

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British sweet manufacturer Swizzels has expanded its popular range of Minions products with the addition of a Sherbet Dip.

Launched in 2022, Minions Chew Bags and Minions Chew Bars have continued to be very successful, prompting Swizzels to introduce a Sherbet Dip into the Minions-themed portfolio.

Available now, Minions Sherbet Dip comprises of three new flavours: Fizzy Orange, Sour Apple and Tangy Berry, with a classic Swizzelstick for dipping.

Buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7M and has shown a value growth of 7%, Swizzels has been eager to grow its portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels.

Retailers can purchase the three-flavoured Dips – which are vegan friendly – in 23g sachets in cases of 36 per SRP, with RRP of 50p per sachet.

Swizzels will be supporting the launch of the new product with a targeted social media campaign in the summer, aimed at raising awareness and driving sales of the product.

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Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.