Britvic is continuing the momentum of its Tango Editions rotational flavour series with the launch of Tango Paradise Punch Sugar Free. The Tango Editions rotational flavour series combines a bold taste, liquid and pack design. Tango Paradise Punch is no exception, a deliciously fruity, orange, mango and tropical, sugar free blend to provide a refreshing, zingy flavour burst.
It features Tango’s boldest pack design yet with vibrant colours and a modern design, to stand out on the shelf and in chillers, helping to grab shoppers’ attention. Available from mid-February, the flavoured fruit carbonate drink will be available across both take-home and on-the-go formats to cater for different consumption occasions.
The Tango brand has had a phenomenally successful year, increasing to £77m retail sales value, a growth of 48% versus last year and cementing itself as the third largest flavoured fruit carbonates range. Tango has a stellar innovation record with Tango Dark Berry Sugar Free launching in April 2021 – it was the number one flavoured fruit carbonate that year and is now worth £13m retail sales value. March 2022 saw the introduction of Tango Berry Peachy Sugar Free, the first of the rotational flavour series. Since launch it has delivered £10.7m retail sales and was the number one total soft drink new product development in volume in 2022.
The strength of the Tango portfolio, in particular the limited-edition flavours, showcases the opportunity for retailers to drive excitement among shoppers with a new and innovative flavour from a well-known and trusted brand.
“The rotational flavour series has been a huge success to date, showcased in the launch of Berry Peachy,” Ben Parker, GB Retail Commercial Director at Britvic, commented. “It’s helped us continue to recruit younger shoppers into the brand and in turn, support with the driving of sales and footfall. A variety of pack formats are available including 2L and 1.5L bottles, as well as 330ml multipacks, catering for at-home consumption – an occasion which has become increasingly popular amid hybrid working patterns.
“Due to the cost-of-living increases, we’re also expecting to see a portion of shoppers switch to smaller pack sizes to save on spend. Our range meets these different consumer needs with a tasty new flavour to tempt shoppers, whether they’re at home or on the go, and within the confines of a trusted brand.”
The launch will be supported by shopper marketing and digital communications.
Tango Paradise Punch is the latest sugar free flavour from Britvic, with continued innovation and reformulation programmes enabling the company to offer consumers healthier choices as part of its Healthier People sustainability agenda. In 2022, this meant 96% of its innovation launches were low or no calorie drinks – with an average of around 14 calories per serve across its Great Britain portfolio.
