Violife launches new Celebration Platter and festive Le Rond

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Violife, the UK’s leading vegan alternative to cheese brand, has launched its new Celebration Platter (RRP: £6.00) for the festive period, and Le Rond Camembert flavour in Christmas packaging.

The Violife Celebration Platter includes a brand-new product venture for the brand, the Vegan Blue, a crumbly block to be enjoyed hot or cold with added spirulina “veins” for a more authentic look. Available in the platter alongside best-selling flavours Le Rond Camembert flavour, Mature Cheddar Flavour and EPIC Smoked Cheddar Flavour, all products are 100% vegan and free from nuts, GMOs, preservatives and dairy. The new to market Vegan Blue can also be found as an isolated product in Tesco for £3.25.

Violife’s new Celebration Platter offers convenience for shoppers looking to host both flexitarian and vegan guests over the festive period, with a cheerfully designed box containing all the essentials for the ultimate entertaining board.

Following the launch of Le Rond Camembert Flavour in 2021, diversifying the brand’s product range into the camembert flavour sector and delivering £402,310 in value sales, the product will this year be given a new, festive look. Perfect for the festive season, Le Rond Camembert can be oven-baked, microwaved, fried to enhance its indulgent melting qualities, or even served wrapped in puff-pastry making it the ultimate Christmas showstopper. Available to buy in Christmas-inspired packaging from Sainsbury’s, Tesco, Morrisons and Waitrose, consumers will also receive four festive recipes included in every pack offering a host of seasonal cooking inspiration for every guest at the party, regardless of their lifestyle or dietary requirements.

“At Violife, we’re focused on helping our customers celebrate with new flavours and textures especially during the festive period,” Victoria Slater, Head of Violife Northern Europe, said. “Our new Celebration Platter, including the innovative Vegan Blue is a perfect addition to any Christmas cheese board along with the other festive favourites included in the platter.

“As a best-selling product within our portfolio, to inspire consumers to create more dishes suitable for everyone, Le Rond now comes wrapped up ready to gift in festive packaging and features four delicious recipes for the Christmas period.”

Shoppers can find the new Celebration Platter in Sainsbury’s and Tesco now and Waitrose from 30th November. for RRP £6.00. Le Rond Camembert Flavour in festive packaging will be available at Tesco, Sainsbury’s, Morrisons and Waitrose.