Waitrose is the first supermarket to introduce free range cream across some of its own label range. The latest launch sees the supermarket continue to lead the way in higher animal welfare and strive for the best standard in food production.
The range of free-range cream will cover single, double, whipping and extra thick across Waitrose Essentials and Waitrose own brand.
Rachel Aldridge, Dairy Buyer for Waitrose said, “Having successfully launched free range milk a couple of years ago we knew that we could, and should, challenge ourselves to expand the offering to free range cream. We’re proud to be the first supermarket to make it happen and hope others will follow suit.”
All cows that supply Waitrose’s own label fresh milk are free range. Two years ago, the company improved its already leading animal welfare commitment with the pledge that all dairy cattle will spend at least 183 days a year grazing outside.
Waitrose’s farmers leave their gates open throughout spring and summer to give all of the dairy cows the freedom of choice to either go outside or, should they prefer, stay inside.
Sadly, it’s estimated that five per cent of UK dairy herds continue to be kept in housed systems all year round. But Waitrose knows that having access to the outside is critical to the wellbeing of its cows.
Jake Pickering, Waitrose Senior Agriculture Manager said, “At Waitrose we’re consistently challenging ourselves and pushing the boundaries of animal welfare across our ranges. By working with our dairy farmers and suppliers to introduce free range cream it means that we can provide customers with the best products along with continued higher animal welfare standards.”
The products will be on shelves from 26th August and available to order online at Waitrose.com
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