Wall’s, the UK’s no.1 sausage roll brand, is adding excitement to the food-to-go fixture with the launch of its new Takeaway Pockets in three tantalising takeaway flavours – Pepperoni Pizza, Cheeseburger and Bombay Potato Curry.
Building on the success of the brand’s £20m+ slices range, the new trio of Takeaway Pockets offers a smaller version, designed as a lighter snack or meal option aimed at attracting younger shoppers to the category.
Wall’s Takeaway Pocket Pepperoni Pizza Slice, Takeaway Pocket Cheeseburger Slice and Takeaway Pocket Bombay Potato Curry Slice (130g, RRP £1.50) will be available across the convenience channel from May 2025.
Each recipe is inspired by the UKs favourite takeaway dishes to resonate with a younger, trend-driven generation.
The Pepperoni Pizza Slice is loaded with rich tomato sauce, extra mature cheddar, and smoky pepperoni for a nostalgic slice of pizza in a pastry shell. The Cheeseburger Slice combines a savoury beef filling with gooey cheddar, tangy pickles and classic burger sauce for a fun twist on the fast-food favourite. Completing the line-up is the Bombay Potato Curry Slice, offering a comforting, melt-in-the-mouth spiced potato filling bursting with warming Indian flavours, perfect for vegans, vegetarians and flexitarians.
Designed to stand out on shelf, the packaging features bold colours and vibrant graphics inspired by the neon lights and lively energy of UK takeaway culture, providing a visual cue that will instantly connect with younger shoppers.
Ready-to-eat straight from the pack, or enjoyed heated up later on, the new pockets are perfect for grabbing on-the-go, tucking into as a lunchtime pick-me-up or as part of a meal deal.
Jason Manley, Brand Director at The Compleat Food Group, home of Wall’s, said: “Wall’s is building on the success of its slices range by tapping into the nation’s love of big, bold takeaway tastes. As a leading brand in the Chilled Savoury Pastry category, with strong resonance among younger consumers, we’re well placed to attract new audiences and bring real excitement to the food-to-go fixture.
“Our new Takeaway Pockets do exactly that. With three standout recipes launching the range, we’re confident they will capture the attention of new, younger shoppers, while also offering something fresh and exciting to existing consumers.”
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