Yakult announced a new addition to its range of fermented milk drinks – Yakult Plus Peach – which will be on sale from 1st September 2024.
The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase both the lactobacilli and bifidobacteria in the gut.
It is rich in vitamin C, which supports the normal functioning of the immune system and contributes to the reduction of tiredness and fatigue. Each bottle of Yakult Plus accounts for 30% of the EU reference intake for vitamin C. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach is fat-free, suitable for vegetarians, gluten free and contains 70% less sugar and 33% fewer calories than Yakult Original.
It is available in a fridge friendly 8 x 65ml bottle pack format, standing out on shelf in its new peachy recyclable cardboard packaging.
Yakult is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.
Hiroaki Yoshimura, MD for Yakult UK & Ireland, commented: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically backed products that taste great. We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
Yakult Plus Peach will be available from September 1st on Ocado.com and in independent retailers across the UK. RRP £3.70, retail prices may vary.
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