Arsenal supporters have a new reason to cheer. Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, has launched Clock End, a UK-exclusive alcohol-free red ale created in partnership with the club. From 21 March, fans can enjoy the limited-edition brew in 355ml cans across Emirates Stadium, including Club Level bars.
Inspired by the historic Clock End at Highbury, this amber, medium-bodied red ale delivers roasted malt richness with notes of caramel and dark stone fruit. It’s designed for matchday: smooth, balanced, and refreshing from first whistle to last.
“Launching Clock End is an exciting moment for Athletic,” said Bill Shufelt, co-founder & CEO at Athletic Brewing Company. “We believe Arsenal supporters deserve a brew of their own that matches the excellence the Gunners display on the pitch. Built for football and the moments that surround it, Clock End is smooth yet structured, with a subtle bitterness that keeps it refreshing from first whistle to last. We’re proud to help ensure supporters seeking moderation and balance can be part of the matchday experience.”
Clock End will also be available at select London retailers and online, and fans can sample it at Arsenal matches on 28 March and 2 May 2026. Founded by Bill Shufelt and John Walker, Athletic Brewing has pioneered an award-winning method for crafting alcohol-free beer. With 190 taste awards and over 50% US. market share, the company continues to redefine what non-alcoholic beer can be — and now, Arsenal fans in the UK can enjoy it too.
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