Premium bacon brand Denhay has secured a listing with Tesco for its new Made Without Nitrites bacon range, marking the Devon-based producer’s first listing with the retailer in many years.
The listing comprises two products: Made Without Nitrites Smoked Back Bacon (200g) and Made Without Nitrites Unsmoked Back Bacon (200g), which are now available in 570 Tesco stores nationwide.
The launch represents Denhay’s biggest retail focus of the year and responds to growing consumer demand for premium clean-label products made with simpler ingredients.
“Launching with Tesco is a significant moment for Denhay,” Marlene Godwin, Managing Director, said. “It’s the first time our Made Without Nitrites bacon will be on shelf, and our first listing in many years with the retailer.
“Made Without Nitrites is a category in which we see growth, and these two lines give Tesco shoppers a premium clean-label option with no compromise on how the bacon is made. We’ve invested in our factory so we can meet that demand while continuing to make bacon to the standards our customers expect from us. There’s a lot of exciting developments happening at Denhay at the moment, and this is just the beginning.”
Both products are made using Denhay’s bespoke curing recipe and are produced at the company’s BRC AA+ accredited facility in Devon using 100% Outdoor Bred and RSPCA Assured pork. The range includes both smoked and unsmoked varieties, with the smoked bacon naturally cured using beechwood.
The Tesco listing follows significant investment in Denhay’s production facility, increasing capacity to support the nationwide rollout while maintaining its traditional dry-curing methods. The additional capacity is also expected to support further retail growth opportunities.
The launch has been supported by influencer activity and the introduction of The Denhay Kitchen, a new quarterly magazine featuring recipes, articles and product news.
The Tesco listing comes amid a period of expansion for the business, including recent senior appointments and ongoing investment in new product development across both the Denhay and Spoilt Pig brands.
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