Brand communications agency launches new initiative to support startup food and drink brands

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Brand communications agency, Scoop, has launched a new initiative to support start up food or drink brands to grow and reach key audiences via PR and marketing.

As the competition gets tougher with the food and drink market reporting a 47% surge in start-ups since 2020, it’s become increasingly important for brands to find ways to stand-out in their category.

The Brand Incubator Programme is aimed at helping innovative product-based food or drink brands to be seen by more people, including launching new products to market via strategic expertise from F&B communication specialists.

Brands that join the Brand Incubator Programme will benefit from access to Scoop’s trusted network of media and influencer contacts, nurturing relationships, building trust and strengthening brand loyalty to grab the attention of retail and on-trade.

Pippa Nixon, an award-winning independent PR and Marketing Consultant and Director at Scoop, said: “We created the Brand Incubator Programme as a way to help food and drinks brands who are on a path to growth but aren’t sure where to begin or don’t have the tools, or even time, to achieve it themselves.

“As a start-up communications agency ourselves, who have grown and evolved over the years, we know the difficulties of getting stand-out in a busy marketplace. Our new initiative is aimed at amplifying start-up food and drink brands during this pivotal growth period by getting their products seen by target audiences and building brand presence in key markets. With our strategic expertise, brand leaders can instead cement their focus on growing and developing other aspects of their business, whilst knowing the PR & marketing is taken care of.”

With over ten years’ PR and marketing strategy experience, Scoop delivers brand communications to some of the most exciting food and drink brands around the UK.

Scoop’s proven experience in the F&B industry includes ongoing press office and communications strategy for Double Dutch, launching the UK’s largest rum distillery, DropWorks, leading the marketing strategy for Great North Pie Co and creating consumer activations for Hartwall Original Long Drink.

Earlier this year, Scoop revealed a new brand identity and positioning to reflect its full service offering as a brand communications agency for ambitious businesses. Its diversified offering encompasses services across PR, brand, marketing, events, content creation and consultation.