The UK’s number one pulses and grains brand, Merchant Gourmet, has extended its pulses and grains offering with the launch of its new, ready-to-eat Black Dhal.
The launch comes as Merchant Gourmet seeks to provide delicious, quick and better-for-you meal options for Brits, as research shows that 20% of us are eating Indian cuisine at least once a week at home in the UK.
Made with coconut cream, rich black lentils and a careful balance of over 20 warming herbs and spices to provide full flavour, Merchant Gourmet’s Black Dhal is vegan-friendly, a source of protein, high in fibre and contains 33% less salt than leading competitors.
Ready in just 45 seconds, the delicious dhal pairs perfectly with rice or naan, making it a great addition to speedy plant-powered lunches or dinners.
“With more and more people choosing to eat at home, we wanted to give shoppers an option for a high-quality, convenient “fake-away” that doesn’t compromise on taste or health,” Richard Peake, Managing Director at Merchant Gourmet, said. “Our creamy Black Dhal is perfect for foodies with busy lives, looking for quick, easy and exciting meals that deliver on flavour.”
Merchant Gourmet’s new Black Dhal is available now in Sainsbury’s and Ocado at RRP £2.20 / 250g.
The UK’s number one pulses and grains brand, Merchant Gourmet, was founded back in 1994 by brothers Mark and Oliver Leatham, who were inspired by the nation’s growing appetite for exciting and innovative cooking ingredients.
Today, the brand continues its mission to inspire more people to eat more plants, with 20% growth YOY and a market share of 47%.
Best-known for its colourful pouches of pulses, grains and top-selling chestnuts, Merchant Gourmet continues to pioneer new and exciting plant-based products that are simple to prepare and made using delicious, natural ingredients.