BZZD Energy serves up a vibrant sales opportunity by extending range with BZZD Energy Pink Lemonade

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Award winning energy brand, BZZD Energy, which launched the world’s first Energy Tonic Water, has unveiled its latest SKU for 2024 – Pink Lemonade.

BZZD Energy is expanding its innovative mixer range with BZZD Energy Pink Lemonade after the brand’s first product burst onto the scene with 6 product innovation awards, including a commendation at the prestigious Grocer Awards.

Pink Lemonade is the second instalment from BZZD Energy in a planned rollout of full-flavour innovation for the brand set to redefine energy drinks, the leading growth driver in the £18bn soft drinks category, by providing clean energy solutions.

Providing consumers with the ultimate, all-natural uplift, BZZD Energy Pink Lemonade’s caffeine source is 100% naturally derived from natural plant sources. The Pink comes from a hint of raspberry and it is sweetened with the finest pure Blossom Honey and plant-based Stevia, creating the perfect delicate flavour experience and avoiding the overwhelming sugary taste often associated with energy drinks.

With “mood and energy boosting” (32%) and “low calorie” (28%) both coming in the top four most desired health benefits sought by consumers and more than half (57%) expressing a preference for drinks that encourage healthy lifestyle choices, BZZD Energy Pink Lemonade tick’s boxes across the board, offering an uplifting sales opportunity for retailers.

Set to drive incremental sales, BZZD Energy Pink Lemonade is British made, with all ingredients ethically produced in the UK and 100% recyclable packaging.

“BZZD Energy was always created with an innovation pipeline in mind, we are an energy brand not a mixer brand,” said BZZD Energy founder Louise Lloyd. “Following our successful launch of BZZD Tonic Water OOH, BZZD Energy Pink Lemonade is the first in a line of new flavours. Energy is the biggest growth driver in soft drinks and whilst the original energy drink consumer has grown up, the category has not, we are offering premium, elevated energy for a more discerning palette.”

With vibrant packaging, in line with the brand’s first product to market, BZZD Energy Pink Lemonade boasts the brand’s contemporary bold branding designed for on-shelf stand out.

Available in cases of eight units with an RRSP of £5.50, BZZD is available in Selfridges, the BZZD Energy website, on Amazon and is due to roll out into retail later in the year.