Ellers Farm Distillery has announced a new flavour for its Y-Gin brand, developed exclusively for easyJet. The B Corp certified Yorkshire-based distillery will see a new orange flavour of its popular Y-Gin take flight aboard easyJet flights, as the airline continues to reinforce its sustainability approach both operationally and in the cabin.
The Y-Gin Orange miniatures mark the brand’s first move into the airline market, just months after a major investment by Ricky Gervais in November 2023, which saw the self-described ‘comedy god’ become Co-Owner of Ellers Farm Distillery.
“Here at easyJet, we are always looking to enhance our customer experience, whether it’s our delicious on the go food and snacks, duty free shopping in the air or on-board beverages,” explained Director of Inflight Retail at easyJet Simon Cox. “We are delighted to be offering our customers even more choice and variety as we welcome the limited-edition Y-Gin from the boutique Yorkshire based distillery, Ellers Farm.”
The new Y-Gin Orange has been carefully crafted in a bespoke copper pot still. The spirit is vapour-infused with bitter and sweet orange peels to extract the essential oils, creating a zesty crisp liquid with wonderfully sweet bursts of fresh orange and citrus; the perfect tipple to enjoy at 30,000 feet.
This new listing has been made possible thanks to Travel Retail start-up Sustainaholics, that realised spirits miniature’s always come in either heavy breakable glass, or PET bottles made from plastic that most airlines have committed to removing. In June 2023 Sustainaholics created and launched the award-winning Alumini®, a light ultracompact 100% post-consumer recycled aluminium 5cl bottle that is endlessly and easily recyclable and a travel friendly, low carbon choice.
“It’s been fantastic to partner with Sustainaholics on this project and see our first airline listing go live with easyJet,” said Sales Director at Ellers Farm Distillery Steve Hickey. “Our new Y-Gin has a fabulous flavour that will delight customers and it is also great to be noticed for our genuine commitment to sustainability and innovation in the drinks industry. We cannot wait to see Y-Gin Orange take off later this month.”
Since then, Sustainaholics has joined forces with Ellers Farm Distillery and a handful of other leading independent British spirits brands that are driven by a passion to create premium, great tasting drinks that minimise the impact on the planet. Creating the Sustainable Spirits Collection for easyJet customers jetting off to different destinations across the airlines extensive route network.
“We’re incredibly proud to launch the award-winning Alumini® in this industry first collaboration with easyJet and Ellers Farm Distillery,” said founder of Sustainaholics David Mills. “We have the best possible launch airline in our mission to promote more travel-friendly, eco-friendly solutions and showcase the innovation being delivered the UK spirits industry today by independent challenger brands committed to producing great tasting drinks that minimise our impact on the planet.”
