Clean Break brewing launches ‘run sober in October’ campaign to get drinkers running 5km

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Alcohol-free beer brand Clean Break is offering drinkers the chance to go sober in October and is even offering a FREE 6-week virtual coaching programme (hosted by founder Rich Casement) to get people moving.

Founded just 3-months ago, Clean Break brewing already sells its award-winning Progression pale ale (0.5% ABV) both on draught and in cans at select on-trade pubs, bars and events around the Yorkshire region and is also available to buy direct via the Clean Break website.

It is also a beer which likes to “do good” through the charities and social causes it partners with. Therefore, the Clean Break promise is to donate 10p from every pint and can sold to The Running Charity, an independent charity harnessing the power of running to support young people who are experiencing homelessness or manage complex needs.

“My vision has always been for Clean Break to be a global symbol for health, wellbeing, and opportunity,” Rich Casement said. “October always provides a mental slump for people as the dark wintery nights draw in, so I wanted to create a campaign which inspired people to try taking a break from alcohol, but also to replace it with a purpose and sense of achievement.”

To access the six-week training plan, all the wannabe runners need to do is buy at least 24 cans of beer from the website using the code ‘OCT23’ before the end of September and they will receive a welcome pack of information from Rich, followed by a series of weekly zoom calls, WhatsApp chats and of course a training plan to follow.

Spaces are limited to just 40 people, so for more information on “run sober in October” or to sign-up, please head over to the Clean Break website and follow the instructions:-