‘Collecteroo’ – Deliveroo launches food donation system in partnership with Trussell Trust to help households facing hunger this Christmas

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Ahead of Christmas, Deliveroo is launching ‘Collecteroo’, a mobile food collection service in partnership with the Trussell Trust and backed by Olympic boxing champion, Nicola Adams, who is acting as an ambassador for this campaign.

The initiative comes after research commissioned by Deliveroo reveals that over 7 in 10 (74%) Brits have unopened food items in their cupboards that they would happily donate to food banks.

The mobile ‘Collecteroo’ e-vans will collect unopened and in-date food items from people’s homes and deliver them to some of the food banks in the Trussell Trust’s nationwide network in London, Birmingham, Manchester, Glasgow, and Cardiff.

The food collections will start on 12th December in Manchester and end on 17th December in London. Those who wish to arrange a food collection from their home can apply via the designated microsite, with applications closing on 28th November to ensure there is enough time for scheduling.

There are many ways to donate to food banks, and the Deliveroo x the Trussell Trust ‘Collecteroo’ service will help facilitate food donations in major cities by collecting from people’s doorsteps. This will enable more people to donate, such as people who are physically unable to give items in a supermarket donation point.

The Trussell Trust ensures that all the food parcels provided by food banks in their network contain at least three days’ worth of nutritionally balanced meals. In line with the food suggestions that can be found on the Trussell Trust website, ‘Collecteroo’ is encouraging people to donate the following items, where possible: tinned fruit, tinned meat / fish, UHT milk, tinned tomatoes / pasta sauce, sponge / rice puddings and long-life juice.

‘Collecteroo’ cherishes the support of Nicola Adams OBE, Olympic boxing champion and Strictly Star. Championing Deliveroo and the Trussell Trust’s ‘Collecteroo’ initiative is one of her many ways of giving back to the community. “I know how challenging it is for some families to put food on the table, and although they shouldn’t be needed,” Ms Adams said, “I’m so thankful that food banks are there to provide compassionate and practical relief. They do an incredible job at helping people facing hardship, and now, more than ever, it is vital that people who can donate, offer their support, where possible. That’s why I’m using my platform and my voice this Christmas to raise awareness around this important initiative from Deliveroo and the Trussell Trust.”

“Food banks in the Trussell Trust network are facing their toughest winter yet and expect to distribute more than 1.3 million emergency food parcels over the next six months,” Danni Malone, Director of Network Programmes and Innovation at the Trussell Trust, said “more than half a million of these parcels will be for children. This drastic increase in need means that food banks are currently distributing more food than they are receiving, this is placing significant pressure on them at a time when they’re also struggling with rising operational costs including energy bills and petrol prices.

“The ‘Collecteroo’ initiative will make a real difference to our food banks in these cities by making it easier to donate and helping to ensure that they have the stock they need to keep going this winter.”

‘Collecteroo’ will be able to pick up various types of long-lasting products across the five-day period. To learn more about the campaign and key items the food banks are hoping to get donated, please click here.

Deliveroo’s ‘Collecteroo’ will be available on the following dates in December via

Manchester –

  • 12th December 2022, between 9am-12pm for the following postcodes: M15 5FL, M15 5JG, M15 5RJ, M15 5FN.
  • 12:45 – 15:30 for the following postcodes: M5 4US, M50 2XS, M50 2NP, M50 2PU.

Glasgow –

  • 13th December 2022, between 09:00 – 12:15 for the following postcodes: G14 0ET, G14 0EG, G14 0EJ, G14 0YD.
  • 13:15 – 16:00 for the following postcodes: G73 2PL, G73 2LE, G73 2LG, G73 2LH.

Cardiff –

  • 15th December 2022, between 09:00 – 16:30 for the following postcodes: CF24 2AB, CF24 2AD, CF24 0NA, CF24 2BJ.

Birmingham –

  • 16th December 2022, between 09:00 – 12:30 for the following postcodes: B24 9DB, B24 9DJ, B24 9EJ, B24 9HQ.
  • 14:30 – 17:00 for the following postcodes: B11 2AQ, B11 2BF, B11 2ED, B27 6AY.

London –

  • 17th December 2022, 09:00 – 12:00 for the following postcodes: NW1 1HA, NW1 1QA, NW1 1BU, NW1 1AT.
  • 13:30 – 16:00 for the following postcodes: SW2 3HE, SW2 3HL, SW2 3AL, SW2 3BD.