Doritos serves up ‘big dip energy’ to introduce Doritos Dips

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Doritos is unleashing big dip energy – having a bold dip and knowing how to use it – and forever changing the way fans eat with the launch of Doritos Dips in Spicy Nacho and Cool Ranch Jalapeno flavours.

Now that Doritos is bringing big dip energy – the cool confidence to swap the standard, boring condiments for a first-of-its-kind dip that pairs perfectly with all kinds of foods – from pizza to pretzels, veggies and more – to the table, those typical dips and sauces may no longer do the trick.

Doritos Dip Spicy Nacho is a twist on the classic Doritos Nacho Cheese flavour snackers have known for years, delivered in a delicious dip that packs a spicy punch.

Doritos Dip Cool Ranch Jalapeno is inspired by Doritos Cool Ranch, this reimagined smooth and creamy ranch dip intensifies flavour with a touch of spicy jalapeno.

Fans can enter the big dip energy sweepstakes on Instagram by commenting on the Doritos Dips launch post with which food(s) they think could use some big dip energy and including the hashtags: #BigDipEnergy and #Sweepstakes.

“Doritos has always embraced the bold and we’ve encouraged our fans to do the same – from creating explosive new flavours to igniting fans to try new things,” Leslie Vesper, vice president of brand marketing at Frito-Lay, said. “As Doritos disrupts the dip aisle with the release of Doritos Dips, our goal is to deliver new and unexpected experiences to consumers. Whether paired with their favourite foods or our other Doritos product offerings, we hope Doritos Dips help fans think outside the box, just like we’re thinking outside the chip bag with this innovation.”

Doritos Dips will be available at retailers across America and on starting this month.