Award-winning snacks brand, Eat Real, looks to broaden its appeal to a wider snacking audience of food lovers and flavour explorers by launching its brand-new flavour, Sea Salt & Balsamic Vinegar.
Eat Real aims to accelerate its growth in the industry whilst keeping its pioneering roots at the forefront, through its big bold flavours and ‘better for you’ credentials.
As with all Eat Real products, Sea Salt & Balsamic Vinegar is vegan and free from gluten. The crisps are also free from artificial colours, flavours and ingredients, and contain 30% less fat than regular potato chips.
The new flavour, currently available as part of the Hummus Chip range, joins other popular flavours including Tomato & Basil and Salted.
The launch coincides with Eat Real’s rebrand, revealing new pack designs across the full range and the revamp of its Hummus Chips selection. Now, five of the Hummus Chips flavours are HFSS compliant thanks to a reduction of their salt content by more than 50%.
Eat Real Marketing Director, Helen Pomphrey explains: “Eat Real has become pioneers in better-for-you thanks to its unusual ingredients layered with bold, unexpected flavours inspired by the combinations you find in your own cooking.
“Balancing the moreish taste of sea salt with the sweetness of balsamic vinegar, the Sea Salt & Balsamic Vinegar offers a new Eat Real snacking choice that provides maximum snacking satisfaction.
“We’ve found that Eat Real’s flavours are a key driver to consumer purchase, as more people opt for delicious, yet healthier alternatives.”
Eat Real’s new packs will be available nationwide at stockists including Sainsbury’s this month and other retailers including Tesco from October 2022.
Grab bags, Hummus (45g), RRP £1.20. Sharing bags, Hummus (135g), RRP £2.00.
Eat Real’s range of best-selling, great-tasting snacks includes Hummus, Lentil and Quinoa Chips and Veggie Straws in a wide range of bold, delicious flavours.
Vegan & gluten-free, Eat Real are free from artificial colours, flavours and ingredients. The Eat Real range offers exciting, unexpected flavour combinations with a mouth-watering crunch.
