AstaReal Capsules (c)

Effective and sustainable: Natural astaxanthin meets consumer demands

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Preventive health measures and immune support continue to be of major importance for people worldwide, as these pandemic-driven trends continue to grow. The same applies to demand for plant-based and personalized diets.

At Vitafoods Europe 2022, natural astaxanthin pioneer AstaReal will therefore be focusing on ingredient solutions that address these consumer concerns. With its AstaGummy Boost, which deliver the antioxidant in a gummy format particularly easy to swallow, and vegan softgel capsules, the company is tapping into new target groups in order to meet the needs of consumers.

Thanks to its properties, AstaReal® astaxanthin serves several current trends at the same time: Derived from the microalga Haematococcus pluvialis, astaxanthin is both a natural carotenoid and sustainable nutrient that aligns with emerging, plant-based product trends.

Almost at the bottom of the marine food chain, microalgae supply fish and krill with astaxanthin and omega-3 fatty acids yet are a sustainable as well as vegan alternative to both.

In addition, AstaReal® astaxanthin with more than 70 human clinical studies demonstrates numerous benefits for the growing demography of healthy agers. Its unique structure enables natural astaxanthin to target free radicals in the inner and outer layers of cell membranes, thus protecting cells and their powerhouses (mitochondria) from oxidative stress.

In doing so, astaxanthin can boost muscle endurance, counteract fatigue, reduce inflammation, improve skin texture and enhance capillary blood flow in the eyes, as well as the brain.

Whether as algal biomass, a cold water-dispersible powder, or oil extract, AstaReal offers natural astaxanthin in many different forms. Diverse processing options and possibilities allow for the combination of astaxanthin with other ingredients, such as vitamins, minerals, pro- and prebiotics and plant extracts, in liquid shot, soft gummy, sachet or capsule format.

With more than 30 years of experience and insights into upcoming market changes and consumer demands, AstaReal can provide its customers with comprehensive product development support. Throughout the process, the company always keeps in mind specific customer needs and challenges, such as ingredient compatibility, rate of absorption, avoidance of unpleasant odours or tastes, product stability, regulatory framework, and manufacturing efficiency. Peter Ahlm, Marketing & Sales Manager at AstaReal, says: “Stable immune health, plant-based or personalized nutrition are all topics that are driving consumers and thus our customers. People are more willing than ever to look closely at ingredients that help them achieve their holistic health goals. At the same time, they are demanding sustainable products as they are considered better and healthier. With natural astaxanthin in its many different delivery formats, we can meet these demands in the best possible way.”