Freedom Brewery introduces modern new brand design

Share on twitter
Share on linkedin
Share on facebook

Freedom Brewery, best known as the pioneer of British craft lager, is thrilled to announce the release of a new contemporary and vibrant design, breathing new life into its core range of quality craft beers.

After a standout year for Freedom Brewery (over 4.4million pints sold in 2023), this exciting development represents a significant step forward for the business. The new design will fuel the independent craft lager brewer’s ambition to take advantage of the fastest growing beer category in both the off- and on-trade, which is estimated to be worth £500m by 2025.

Freedom Brewery’s new designs have been developed to be modern, vibrant and colourful, whilst still featuring the iconic 6-pointed Freedom star – a representation of quality, heritage and tradition.

The new can design will roll out across Freedom Brewery’s core range, as well as point of sale for the on-trade. The core range comprises; Freedom Craft Lager, Freedom Helles, Freedom Pils and Freedom NZ Pale.

“We have been the experts and pioneers of British craft lager since 1995, so we wanted a bold new design to reflect our position in the market,” Matthew Willson, Managing Director at Freedom Brewery, said. “It feels very exciting to be rolling out a new brand identity which will support our growth and reflect the high quality, natural and sustainable craft beer we produce – no compromise, no shortcuts, no gimmicks.”

The new designs demonstrate a bold and confident move for Freedom Brewery, solidifying its position in the world of craft beers and rivalling the competition with a family of consistent, impactful and bold cans.