Freedom Brewery, best known as the pioneer of British craft lager, is thrilled to announce the release of a new contemporary and vibrant design, breathing new life into its core range of quality craft beers.
After a standout year for Freedom Brewery (over 4.4million pints sold in 2023), this exciting development represents a significant step forward for the business. The new design will fuel the independent craft lager brewer’s ambition to take advantage of the fastest growing beer category in both the off- and on-trade, which is estimated to be worth £500m by 2025.
Freedom Brewery’s new designs have been developed to be modern, vibrant and colourful, whilst still featuring the iconic 6-pointed Freedom star – a representation of quality, heritage and tradition.
The new can design will roll out across Freedom Brewery’s core range, as well as point of sale for the on-trade. The core range comprises; Freedom Craft Lager, Freedom Helles, Freedom Pils and Freedom NZ Pale.
“We have been the experts and pioneers of British craft lager since 1995, so we wanted a bold new design to reflect our position in the market,” Matthew Willson, Managing Director at Freedom Brewery, said. “It feels very exciting to be rolling out a new brand identity which will support our growth and reflect the high quality, natural and sustainable craft beer we produce – no compromise, no shortcuts, no gimmicks.”
The new designs demonstrate a bold and confident move for Freedom Brewery, solidifying its position in the world of craft beers and rivalling the competition with a family of consistent, impactful and bold cans.