Heinz enhances its sausage portfolio through Heinz Beanz with Richmond Sausages. This is a permanent addition to the Heinz family, replacing all existing ‘Heinz Beanz with Sausages’.
Heinz fans are in for an absolute banger of a treat, as the brand has announced its partnership with the nation’s favourite sausage, Richmond. Releasing all-new Heinz Beanz and Spaghetti with sausages. The two delicious new products act as permanent additions to the Heinz family and will replace the existing Beanz and Spaghetti with Sausages range.
These two delicious new products are here to stay. The superior new taste is set to go down a storm with Heinz and Richmond fans alike.
The collaboration follows Heinz’s mission to elevate its sausage portfolio and improve its taste credentials across popular products like Beanz and Spaghetti. This is a move that its fans have ‘bean’ crying out for. And with over a hundred years of expertise, Richmond are the perfect partner to take these family mealtime staples to the next level.
Alessandra de Dreuille, Director of Meals & Infant UK at Heinz said: “Heinz Beanz and Spaghetti with Sausages have long been a speedy teatime staple for many families across the country. Whilst they have always been well loved, we’re big believers in always striving to create the best possible food products. That means improving our recipes from time to time.
“That’s why we decided to partner with Richmond Sausages to permanently upgrade Heinz Beanz and Heinz Spaghetti with Sausages. With over 100 years of expertise, as well as also being a mealtime favourite for Brits across the UK, Richmond was a natural choice.”
Chris Doe, UK Marketing and Innovation Director at Pilgrim’s Food Masters said: “We are thrilled to be partnering with Heinz to launch Heinz Beanz with Richmond Sausages. Richmond is a brand that prides itself on its continuous growth and innovation, never standing still. We strive to deliver crowd-pleasing, great-tasting products that consumers and retailers can trust to elevate their mealtimes. Our exciting evolutions that consistently deliver on taste. As a fellow heritage brand, well-loved and trusted by households up and down the country, Heinz is the perfect fit for us.”
Heinz Beanz and Spaghetti with Richmond sausages will be available exclusively in Asda from 23rd May for an RRP of £2 (415g/400g). They will also be available from heinztohome.co.uk from the same date. The product will then also begin to appear in other retailers over the summer.
Because when it comes to weekday winners for the whole family to enjoy, it has to be Heinz.
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