A scientifically-backed Korean pear juice designed to support alcohol metabolism and reduce hangover severity has launched in the UK. Nashi Pear Juice was created by London-based sisters Lucy and Taya Jackson who were frustrated with losing days to hangovers.
Inspired by their search for a natural solution, they developed Nashi to help others enjoy life without the regret of the morning after. Launching one month ago, the pair have sold over 1,000 cans direct to consumers. Korean Pear Juice has been used for centuries in Korea as a hangover remedy, and modern studies confirm its benefits in supporting alcohol metabolism and reducing hangover symptoms.
Nashi Pear Juice is made of 100% Korean pear juice and is available for purchase directly through the Nashi Pear Juice website. Each can of Nashi delivers the researched 220ml dose – the amount of pear juice shown to support the body’s alcohol breakdown process. Studies have shown that Korean pear juice can help reduce blood alcohol levels and ease hangover symptoms, making it an ideal choice for those who want to enjoy a night out without compromising their busy lifestyles.
Recognising a gap in the UK market, the sisters launched Nashi – a 100% Korean pear juice hangover cure in a fully recyclable can, inspired by products in Australia and beyond. With the rise of mindful drinking and wellness-driven alcohol alternatives, Nashi is set to make waves in the UK market. Taken 20 minutes before drinking, Nashi helps the body process alcohol, making it one of the few hangover prevention drinks that targets the cause rather than just the symptoms.
Taya Jackson, Nashi’s co-founder, said: “We created Nashi because we believe life is for living, whether that means hitting the gym, enjoying time with family, or simply getting through the workday without a pounding headache. We’re not about encouraging excessive drinking – we’re about making it easier to enjoy a balanced lifestyle so you can have the night before and the morning after.”
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