Pimentae Drinks, the brand behind bar quality, bottled cocktails with a modern-day twist, launches next week its second drink – the Cucumber & Elderflower Eclipse. Following the launch of its Tommy’s Margarita last year, which was a roaring success, this new product is set to catapult Pimentae to a leading position in the bottled cocktail market.
The Cucumber & Elderflower Eclipse boasts Mexico’s freshest flavours: a unique blend of El Tequileno blanco, cucumber, mint, and elderflower poured over ice. Pimentae brings exclusive cocktails typically enjoyed in the setting of a member’s club to anyone’s home at the click of a finger.
The brand was awarded the Master medal for The Global Spirits Business Design & Packaging Masters last year and brought its Tommy’s Margarita to UK Festivals such as The Big Feastival & Taste Christmas.
Pimentae’s mission is to take the consumer on an experiential journey, challenging the ‘split second embrace’ we all know too well whilst showcasing the magic that tequila has to offer. The brand-new Cucumber and Elderflower Eclipse conjures feelings of summer as the season approaches, with ethereal packaging and fresh flavour notes.
Crafted with quality ingredients and El Tequileno Tequila, the cocktails are 100% natural and derived from Mexico’s slow grown blue weber agave. Pimentae will be the first UK drinks brand to purchase tequila in refillable eco containers, helping to tackle the carbon footprint and waste associated with single-use glass in the alcohol industry.
The mixes are also gluten free and vegan with no artificial colours or sweeteners. The recipe has been developed by Liquid Fusion and manufactured by Fire Water, small batch bottlers specialising in helping start-ups innovate and establish their brand.
Since launch, they’ve signed with two UK distributors; Distilled Brands and Oak & Still to gain momentum in growing their footprint across the UK.
Perfect for time conscious, young professionals, the bottles are delivered to your door the next day or for customers in London, Pimentae offer zero emission delivery within the hour. The bottles are sold individually or as part of a beautifully curated 360 experience hamper.
Alice Parmiter and Wynter Karo, co-founders of Pimentae says, “We’ve been blown away by the response to Pimentae so far – we launched the brand in March 2021 whilst working full-time jobs for 6 months.
“After booming launch sales and large-scale industry opportunities, we are going from strength to strength and are so excited to bring this new product to market. We’re on a mission to redefine the way consumers drink tequila, and by creating a product which starkly contrasts our original Margarita, we believe we can now reach an even wider market. We can’t wait for everyone to try it.”