Greene King, who has been brewing for more than 200 years, is part of Sovereign Beverage Company’s premium portfolio of British beverage brands, including Thatchers Cider, Robinsons Brewery (Trooper by Iron Maiden), and Carlsberg Marston’s.
Sovereign has been working with Greene King for a number of years on a non-exclusive basis, and this latest agreement means they will now be managing the full portfolio worldwide, taking the final three markets in-house throughout the course of 2023. The agreement represents significant growth for Sovereign Beverage Company, with a projected annual uplift of 20% turnover.
“We are delighted to have Sovereign as our exclusive distribution partner across all territories,” Richard Honey, Sales Director Off-Trade, e-Comm & Export at Greene King said. “Over the years Sovereign has provided an invaluable service to us helping us navigate the challenges of both Brexit and Covid. Their clear focus on customer service, improving efficiency and reducing complexity, makes them the ideal company for us to work with.”
First launched in 1799, Greene King is now the UK’s leading pub company and brewer with around 2,600 pubs, restaurants, hotels and breweries in Bury St Edmunds, Suffolk, and the Belhaven Brewery in Scotland. Greene King’s industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker, Belhaven Best and its newest premium beer additions, Level Head and Flint Eye, brewed for the modern-day drinker.
“We’re delighted to be adding the rest of the Greene King market to our portfolio of premium brands,” David Davies, Founder, and MD of Sovereign Beverage Company said. “We’ve already conducted two market visits in the USA, and China and France will follow later this year.”
To find out more about Sovereign Beverage Company visit www.sovbev.com