Tesco partners with Warrior to list sports nutrition range

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Warrior® continues to dominate the sports nutrition space with its first listing in Tesco stores across the UK.

Stocking two flavours of the renowned superfood supplement range, including Warrior Greens and Reds, Tesco will also be the first retailer to list the newly launched, Warrior Collagen Peptides.

This is the first product of its kind to be added to the brand’s portfolio, after the company recognised the growing demand for collagen for its health and beauty benefits and to enhance overall wellbeing.

Renowned for its range of high protein bars, flapjacks and supplements, this new retailer listing for the sports nutrition business is the latest achievement for KBF Enterprises, owner of Warrior, having recently been named as one of Britain’s fastest-growing, founder-led private companies in the FEBE Growth 100.

As innovators in the healthy snacking space, Warrior® is committed to making products that are affordable and great tasting. The new Warrior® Collagen Peptides includes the highest quality collagen and retails at just £10, making it an easy and cost-effective way for consumers to increase their collagen intake.

Suitable for those on a gluten or dairy-free diet, each serving contains an impressive 12 grams of collagen and just 43 calories, which are easily absorbed for maximum benefits. Available in a convenient 180g container, the highly soluble powder is neutral in flavour and can be mixed with a cold or hot drink.  

“Securing a listing with the largest retailer in the UK is a huge achievement for us and really demonstrates the growing appetite for sports nutrition products which enhance physical and mental performance,” Kieran Fisher, Founder of Warrior® and KBF Enterprises, commented. “We’re dedicated to driving innovation in the sports nutrition space and making high quality health products accessible to more people than ever before. We believe our products will really resonate with Tesco shoppers.”

Warrior® is owned by KBF Enterprises and was created with a single purpose in mind – to improve the athletic performance and mental focus of those who consume them. The company’s aim is to help those from all walks of life with any challenge they may have, whether it be a hardcore training session, workplace meeting or student assignment.