The Gym Kitchen is continuing its trail-blazing NPD drive, with a NEW High Protein Milk, launching into Tesco this month.
Landing nationally across stores this week, The Gym Kitchen High Protein Skimmed Milk contains 60g of protein per 1L bottle and will be the brand’s first venture into the chilled dairy milk category, offering a more nutritious alternative to standard milk options.
Targeting health-conscious consumers, The Gym Kitchen High Protein Milk is fat free, with no added sugars. The milk has been developed using a cutting-edge filtration technique, which gently removes water at high pressure, whilst maintaining a low temperature, concentrating the natural proteins and lactose within the milk. This advanced process delivers a fat-free, high-protein milk, with a slightly sweet and delicious taste, making it perfect for everyday usage, including shakes, cereals, baking, cooking and more.
The Gym Kitchen’s stretch into chilled the milk category is another milestone in the challenger brand’s incredible journey since launching in 2020. Founder, Segun Akinwoleola, is on a mission to bring a broader target of healthy foodies into The Gym Kitchen’s high protein offer, with game-changing innovation across multiple eating occasions. Over the past two years, The Gym Kitchen has stretched beyond its core chilled meals offer into frozen ready meals, pizzas, ambient grains, yogurts, Food-To-Go, instant noodle pots and, more recently, pancakes.
Commenting on the launch, Segun said: “We are incredibly excited about entering another completely new market for The Gym Kitchen, on the back of a phenomenal year of NPD launches across major categories. “Our proposition around high-protein, nutritionally balanced food that delivers on taste, fits perfectly with the health consumption drivers around milk, making this launch a natural progression for the brand.”
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