Sparks customers have three extra ways to earn more money in their Sparks wallet, by spending on bubbles, flowers or Café lunches, as almost half of Brits start their Christmas shopping early
- Nearly half (44%) of UK shoppers have already made their first Christmas purchase, with 47% looking for discounts, offers or loyalty rewards to make their festive budget go further
- M&S has three extra special offers running until 1st January 2027, giving existing and new Sparks customers the chance to earn £15 towards their Christmas shop
- All M&S customers need to do to redeem the offer is use their existing Sparks account or sign up to Sparks, activate the offers when they visit Sparks in the M&S app and scan their Sparks card at checkout.
- Once the offers are completed, £15 is then added to the customers Sparks wallet to spend at M&S
20th October 2026 – Are you a last-minute Christmas Eve dasher, or do you like to get the presents sorted while the evenings are still light? If it’s the latter, you’re not alone. Almost half of shoppers (44%) have already made their first Christmas-related purchase, ahead of an expected average spend of £377.90 on Christmas presents, new research from M&S reveals.
To help reward Sparks customers and get them set up ahead of the big day, M&S is giving them three extra offers to earn money into their Sparks wallet. From now, until 1 January 2027, existing Sparks customers can earn up to £15 to spend at M&S with three special offers*:
- Earn £5 when they spend £25 on Delacourt Champagne (England and Wales). Customers in Scotland can instead earn £5 when they spend £20 on soft drinks and mixers
- Earn £5 when they buy flowers online
- Earn £5 when they spend £20 at an M&S Café
New Sparks customers can also earn up to £15 to spend at M&S with three special welcome offers:
- Earn £5 when they spend £20 on soft drinks and mixers
- Earn £5 when they buy flowers in-store
- Earn £5 when they spend £20 at an M&S Café
M&S relaunched its loyalty programme earlier this year, giving customers fresh reasons to shop their favourites. New offers land in the M&S app every Tuesday, helping Sparks customers make their festive budget go further and keep unwrapping savings long after the tree comes down.
Almost half (47%) of shoppers are looking for discounts, offers or loyalty rewards to stretch their festive budget. But it’s not all about what’s under the tree. More than a quarter (27%) save their rewards for the Christmas food shop, while one in seven (14%) admit to slipping a little something for themselves into the basket while they’re busy playing Santa for everyone else.
So, whether they’re getting the stocking fillers and festive picky bits sorted or already planning what’s going on the Christmas table, M&S is giving Sparks customers a little extra to put towards the big day.
Sharry Cramond, Marketing & Loyalty Director, M&S says “We know customers are shopping for Christmas earlier this year, so we want to make their festive shopping even more rewarding. With three new special Sparks offers, customers can earn up to £15 into their Sparks wallet as they shop, helping them tick off their Christmas list and get things wrapped up before the big day. And with new offers every week, there are plenty more opportunities to earn. After all, getting your Christmas shopping done early deserves a little reward!”
For those getting a head start on their Christmas shopping, M&S has plenty of festive inspiration on hand. The M&S Christmas Food Magazine is packed with ideas for the big feast, the “Love That” series on M&S social channels and the M&S gift guides make it easy to find the perfect present for everyone, from your office secret Santa to the person who insists they already have everything.
WHAT YOU CAN BUY TO EARN £15 IN YOUR SPARKS WALLET*
- Pop the cork: Spend £25 on Delacourt Champagne and earn £5. Choose from ten Delacourt Champagnes, including Brut and Rosé, for the Christmas Day toast (England and Wales only)
- Stock the fridge: Spend £20 on soft drinks and mixers and earn £5. Choose from a wide range, including sparkling pressés and premium mixers, to keep the festive drinks flowing (Scotland and new Sparks customers)
- Say it with flowers: Buy flowers online and earn £5. Letterbox bouquets (£25), the bestselling Freesia bouquets (£28) or the Rose Bright bouquet (£45) will help to brighten your table (in-store for new Sparks customers)
- Take a café break: Spend £20 at an M&S Café and earn £5. Lunch for two with the viral Yorkshire Pudding Wraps (£8.50 each) and Creamy Hazelnut Lattes (£4.45 each) will do the trick
Each offer adds £5 to the customer’s Sparks wallet. Complete all three to earn £15.
HOW TO CLAIM: Sign up to M&S Sparks online or in the M&S app. Activate your festive Sparks offers in the M&S app. Scan your Sparks card when you shop. Earn money into your Sparks wallet to spend at M&S.
