Eden Mill St Andrews and LTA announce partnership ahead of Grass Court season

Share on twitter
Share on linkedin
Share on facebook
Share on email

Award-winning gin and whisky distiller, Eden Mill St Andrews, is proud to announce a four-year partnership with the LTA, the national governing body for tennis in Britain, which will see them become the Official Spirit of British Tennis.

With an already established premium gin offering and an emerging single malt Scotch whisky, the contemporary Scottish distillery and the LTA is a natural pairing thanks to a shared passion for innovation and respect for their communities.

As part of the partnership, Eden Mill St Andrews spirits will be served at public and hospitality venues across the LTA’s four major international Grass Court tennis events including: Rothesay Open, Nottingham – 4-12 June 2022, Cinch Championships, The Queen’s Club – 13-19 June 2022, Rothesay Classic, Birmingham – 11-19 June 2022 and Rothesay International, Eastbourne – 18-25 June 2022.

In celebration of the partnership, Eden Mill St Andrews will release a fresh entry into the market in the form of ‘Wildcard’. Specifically crafted for tennis fans, this exciting, new limited-edition gin is infused with locally sourced Scottish strawberries and raspberries, providing tennis fans with a taste of summer.

‘Wildcard’ gin will be presented in the distillery’s new lightweight, crystal cut bottle, highlighting Eden Mill St Andrews’ move towards becoming climate positive and their ongoing commitment to sustainability brought to life in their new distillery planned to open in 2023.

Paul Miller, CEO of Eden Mill commented: “We are thrilled to be partnering with the LTA, bringing Eden Mill St Andrews to tennis fans across Britain. We can’t wait for tennis fans to experience Eden Mill’s unique approach to gin making and we’re delighted to present our limited edition ‘Wildcard’ gin.

“This exciting new gin, infused with Scottish strawberries and raspberries, is the perfect gin to complement a summer of tennis.”

Commenting on the partnership, Richard Daish, Marketing and Commercial Director at the LTA, said: “We’re delighted to welcome Eden Mill St Andrews to the tennis family as the Official Spirit of British Tennis for the next four years.

“Eden Mill St Andrews is a very innovative and progressive distillery, and we look forward to collaborating as we work together to promote Eden Mill St Andrews and tennis.”

Eden Mill St Andrews’ ‘Wildcard’ gin is now available for pre-order at at £35 per bottle