Author name: Adam

CELSIUS® Named Official Energy Drink Partner of ATHX Games

CELSIUS®, the functional energy drink brand born in fitness and designed for active lifestyles, today announced a partnership with ATHX Games, the next-generation hybrid fitness competition, naming CELSIUS its Official Energy Drink Partner. The partnership brings together two brands with strong growth momentum, rooted in fitness and community and united by a shared belief in […]

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The Cosy UK Trend You Need to Try

December in the UK always brings a wave of festive launches, cosy nights in and a bit of indulgence, but this year there’s something different in the air. Consumers are leaning heavily into what TikTok has started calling “comfort-core” — big flavours, nostalgic snacks, hearty drinks and affordable treats that feel warm, familiar and satisfying.

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