McVities moves into savoury snacking
pladis is extending its McVitie’s Penguin brand into the savoury snacking category for the first time with the launch of Penguin Bites, a new range of baked, non-HFSS snacks aimed at families and sharing occasions. The move marks a significant brand extension for Penguin, one of the UK’s most recognisable biscuit brands, as pladis looks […]
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