News

Rodda’s invests £6m in cottage cheese production​

Cornish dairy producer Rodda’s, known for its clotted cream, is investing £6 million in a new cottage cheese production facility at its Scorrier site, as the company looks to capitalise on growing UK demand for high-protein dairy products. The project, which is entering its final commissioning phase, will add specialist cottage cheese manufacturing equipment alongside

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THIS goes full cowboy with new campaign

Plant-based food brand THIS has launched a new integrated campaign to support the debut of its THIS™ Fillet Steak, combining a country-and-western music video, social and Out-Of-Home (OOH) activity and an experiential tattoo parlour activation. Titled “A Delicious Misteak”, the campaign centres on fictional cowboy Flint Flatiron, whose worldview is challenged after accidentally trying —

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Grace Beverley joins HIDE

Food company HIDE has announced that serial entrepreneur, author and industry disruptor Grace Beverley has joined the business as Co-founder and strategic adviser. Beverley’s arrival signals a new chapter for HIDE as the brand continues its mission to redefine prepared meals with uncompromising nutrition, real ingredients and genuinely great taste. Founder of womenswear brand TALA,

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S.Pellegrino unveils global campaign featuring Sir Lewis Hamilton

S.Pellegrino has launched a creative new global brand activation, ‘Dinner Dialogues’, featuring seven-time Formula One world champion Lewis Hamilton, as the premium Italian sparkling mineral water brand looks to deepen consumer engagement through shared dining experiences and cultural storytelling. The campaign centres on the role of the dining table as a space for connection and

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Two major competitions launched for SIAL Paris

SIAL Innovation and SIAL For Change are now open for applications, inviting all players across the agri-food sector to showcase their most innovative and responsible initiatives. At a time when environmental, societal and nutritional challenges are profoundly reshaping the food industry, SIAL Paris reaffirms its role as a catalyst for transformation. True to its DNA,

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