News

PROPER backs fibre with biggest campaign yet

PROPER, the UK’s fastest-growing major snack brand has launched a campaign – spanning OOH, digital, experiential, social, retail and editorial - taking a playful swipe at the world of supplements to reframe popcorn as the high-fibre hero the UK has been overlooking and the simplest, most enjoyable way to get more fibre into a daily diet. The activity comes as fibre gains momentum in mainstream wellness

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Modern Milkman launches UK’s first compostable bread bag

Modern Milkman has launched the UK’s first home-compostable bread bag in partnership with packaging innovator Treetop Biopak, marking a new step in tackling single-use plastic in everyday grocery packaging. Modern Milkman, the British scale-up reimagining the traditional milk round, is rolling out the new bags across its freshly baked bread range nationwide. The packaging will

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