News

Jason’s Sourdough is expanding its bakery portfolio with the launch of Crumpet Thins, a lighter-format innovation designed to strengthen its position in the premium bakery and sourdough-adjacent snacking segments. The launch follows strong performance from the brand’s existing Proper Sourdough Crumpets range, which has achieved rapid distribution growth since introduction and is now stocked across […]

Ello Group, the owner of Tastecard and Gourmet Society, has secured a £16.5 million revolving credit facility from HSBC to support its ongoing growth strategy and operational requirements. The Huddersfield-based business operates a portfolio of rewards and loyalty programmes, including Tastecard, Gourmet Society, Coffee Club and Vue Pass, helping brands drive customer engagement across sectors

Cheshire ice cream producer Snugburys has launched a nationwide home delivery service as it looks to expand beyond its regional customer base and capitalise on growing demand for premium ice cream. The family-owned business, which has been producing ice cream from its dairy farm near Nantwich for four decades, will now offer direct-to-consumer delivery across

Hall Hunter Partnership, one of the UK’s largest soft fruit producers, has officially launched its 2026 blueberry season, with the business forecasting its largest harvest to date amid continued growth in consumer demand for British-grown blueberries. The company, which is celebrating its 60th anniversary this year, has expanded blueberry production significantly since entering the category

UK natural energy drink brand ‘Onest Energy has been named Best Sports/Energy Drink at the UK Soft Drinks Awards 2026, less than a year after entering the market. The London-based startup secured the category win ahead of established international competitors including Ghost Energy, Holy Energy and NOCCO. The brand was also shortlisted as a finalist

f’real, the self-serve milkshake brand known for its premium blended beverages, is reintroducing its Birthday Cake Milkshake as a limited-edition flavour this summer, following sustained consumer demand since its original launch in 2022. The flavour proved to be one of the brand’s most successful limited-time offerings, generating strong engagement across social media and in-store channels.

Photo: Nomad Foods Nomad Foods, Europe’s largest frozen food company and owner of brands including Birds Eye, Ledo, iglo, Findus and Frikom, has announced a £2.2 million investment in a new potato waffle production line at its Lowestoft manufacturing facility in East Suffolk. The investment forms part of the company’s wider long-term productivity programme, unveiled

Myprotein has expanded its product portfolio with the launch of Protein Iced Coffee, marking the brand’s entry into the growing protein coffee category with its first product to combine real coffee and protein in a single format. Available in five flavours — Iced Latte, Caramel Latte, Vanilla Latte, Mocha and Matcha — the new range

The industry body British Berry Growers is calling on the Government to extend restrictions on advertising for foods high in fat, salt and sugar (HFSS) to outdoor media, arguing that current rules do not go far enough to reduce children’s exposure to unhealthy food marketing. Existing regulations restrict HFSS advertising on television before 9pm and

pladis is extending its McVitie’s Penguin brand into the savoury snacking category for the first time with the launch of Penguin Bites, a new range of baked, non-HFSS snacks aimed at families and sharing occasions. The move marks a significant brand extension for Penguin, one of the UK’s most recognisable biscuit brands, as pladis looks