Author name: News

PizzaExpress gives away free pizza

Black-and-white stripes are back in fashion. That must mean that PizzaExpress is using National Pizza Day to give away 50,000 free Marghertia pizzas nationwide again. The eye-catching campaign is sure to drive footfall and reinforce the brand positioning. Report by Hannah Barnett. The mechanic is simple: customers who visit any PizzaExpress pizzeria wearing a black-and-white […]

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McDonald’s drops ‘McNugget Caviar’ for Valentine’s

McDonald’s is turning fast food into luxury romance this Valentine’s Day, with the launch of its most unexpected pairing yet: McNugget® Caviar. Hannah Barnett explores what this Stateside promotion entails.   It sounds like an April Fool’s joke. But, it’s actually for Valentines Day. In a limited, online-only drop, the Golden Arches has partnered with

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Has air up cracked the UK’s hydration problem?

With 21% of Brits saying water is their least favourite drink, the issue isn’t supply — it’s behaviour. Despite years of wellness messaging and NHS guidance, plain water still struggles to compete with flavoured, functional and sugary alternatives. That leaves a significant commercial opportunity for brands that can make hydration more appealing without compromising on

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Introducing Little Big Cake

Finsbury Food Group, a leading UK speciality bakery manufacturer, is shaking up the celebration cake aisle with the launch of its own-brand, Little Big Cake. It’s the UK’s first cake-only bento box to hit supermarket shelves and is currently exclusive to Tesco. The ‘Paint the Town Red Velvet’ Little Big Cake is aimed at millennials and gen

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