Author name: News

pladis is extending its McVitie’s Penguin brand into the savoury snacking category for the first time with the launch of Penguin Bites, a new range of baked, non-HFSS snacks aimed at families and sharing occasions. The move marks a significant brand extension for Penguin, one of the UK’s most recognisable biscuit brands, as pladis looks […]

Ballantine’s has unveiled a new collaboration with lifestyle golf brand Malbon, reimagining one of golf’s most iconic social rituals, the so-called ’19th hole’, otherwise known as the drink after the game. Together, the brands they have produced two limited edition expressions, including a 21 Year Old travel retail exclusive, alongside a limited capsule clothing collection.

West Sussex-based English sparkling wine producer Roebuck Estates has been appointed the official sparkling wine partner of Rotunda Bar & Restaurant in King’s Cross, London, as part of a summer 2026 collaboration designed to showcase premium English wine in the capital. The partnership places Roebuck Estates’ award-winning vintage sparkling wines at the centre of Rotunda’s

Rémy Martin is bringing its rugby partnerships to the forefront this Father’s Day with a nationwide retail and media campaign featuring The Barbarians and international rugby legends Sir Gareth Edwards and Dan Biggar. Rugby continues to provide a rich territory for Rémy Martin VSOP Cognac to reach premium dark spirits drinkers in the UK, and

Glass Productions, a premium end-to-end creative production agency, and Glass Studio, its purpose-built dual kitchen studio space, are launching this month, bringing an ambitious new creative offering to food and drink brands seeking standout visual content. The company states that the launch comes as consumers are increasingly seeking out authentic, narrative-driven imagery, while turning away

As Scotland fans prepare for a long-awaited return to the World Cup stage, Scottish butcher brand Simon Howie has launched a campaign calling on the United States to lift its decades-long ban on haggis ahead of the 2026 tournament. The “Make Haggis Legal Again” campaign comes as thousands of members of the Tartan Army are

Cornish dairy producer Rodda’s, known for its clotted cream, is investing £6 million in a new cottage cheese production facility at its Scorrier site, as the company looks to capitalise on growing UK demand for high-protein dairy products. The project, which is entering its final commissioning phase, will add specialist cottage cheese manufacturing equipment alongside

Ferrero Group is expanding its ambitions for the Wonka brand with a new line of seasonal products and a global partnership with Netflix, as the confectionery company looks to strengthen its position across multiple snack categories and reinvigorate seasonal confectionery aisles. Ferrero plans to launch an initial range of ten seasonal and limited-edition Wonka products

Tesco has added ALL THINGS, the disruptive British dairy brand founded by chef Thomas Straker and entrepreneur Toby Hopkinson, to its shelves, as the company steps up its bid to reposition butter as a modern, brand-led category in UK grocery. The listing marks a notable move for both the retailer and the challenger brand, which

Plant-based food brand THIS has launched a new integrated campaign to support the debut of its THIS™ Fillet Steak, combining a country-and-western music video, social and Out-Of-Home (OOH) activity and an experiential tattoo parlour activation. Titled “A Delicious Misteak”, the campaign centres on fictional cowboy Flint Flatiron, whose worldview is challenged after accidentally trying —