Author name: News

Plant-based food brand THIS has launched a new integrated campaign to support the debut of its THIS™ Fillet Steak, combining a country-and-western music video, social and Out-Of-Home (OOH) activity and an experiential tattoo parlour activation. Titled “A Delicious Misteak”, the campaign centres on fictional cowboy Flint Flatiron, whose worldview is challenged after accidentally trying — […]

Food company HIDE has announced that serial entrepreneur, author and industry disruptor Grace Beverley has joined the business as Co-founder and strategic adviser. Beverley’s arrival signals a new chapter for HIDE as the brand continues its mission to redefine prepared meals with uncompromising nutrition, real ingredients and genuinely great taste. Founder of womenswear brand TALA,

Naked has expanded its protein smoothie line-up with the launch of two new flavours — Pineapple & Mango and Strawberry & Raspberry — as the brand continues to tap into demand for functional, on-the-go drinks. The new variants combine Naked’s signature high-fruit smoothie proposition with 10g of pea protein per serving, targeting shoppers looking for

S.Pellegrino has launched a creative new global brand activation, ‘Dinner Dialogues’, featuring seven-time Formula One world champion Lewis Hamilton, as the premium Italian sparkling mineral water brand looks to deepen consumer engagement through shared dining experiences and cultural storytelling. The campaign centres on the role of the dining table as a space for connection and

Hall Hunter – one of the UK’s leading producers of soft fruit – turns 60 this month. A family business founded by Mark and Mary Hall in 1966, selling salad and vegetables at London wholesale markets and offering Pick Your Own, is now one of the UK’s biggest berry producers. B Corp certified since 2025,

SIAL Innovation and SIAL For Change are now open for applications, inviting all players across the agri-food sector to showcase their most innovative and responsible initiatives. At a time when environmental, societal and nutritional challenges are profoundly reshaping the food industry, SIAL Paris reaffirms its role as a catalyst for transformation. True to its DNA,

Innovative soup company DOZZ has scored a major online grocery win. The UK’s first chilled soup in a can has officially landed on Ocado, giving busy shoppers a fresh new way to grab a healthy meal without lifting more than a ring-pull lid. Four of the brand’s standout flavours — Vegetable, Broccoli, Chilli Bean and

The Botanist Gin has partnered with Padel Social Club as its official house gin for a second year running, tapping into one of the UK’s fastest-growing participation sports and an affluent audience that values premium experiences. The move comes as The Botanist Gin continues to outperform the super-premium gin category, delivering +25% value growth, significantly

Cultivated meat pioneer Meatly, Europe’s first company to sell cultivated meat, has raised £10.4 million in Series A funding to build Europe’s largest cultivated meat facility, marking a major step in the sector’s shift from R&D to industrial-scale production. Three leading European VC funds have joined existing investors to support the company’s next phase of

Cointreau is investing in a major summer campaign designed to capitalise on the continued rise of margarita consumption and drive incremental occasions across the UK. The return of its Summer of Margs platform will be led by a new ‘MargaRight’ media campaign starring Aubrey Plaza, spanning social and digital media, festivals, retail activations and on-trade