Author name: News

Oat Cult launches new overnight oats with unconventional brand film

Probiotic breakfast brand Oat Cult has launched a limited-edition Tiramisu flavour, supported by a surreal new brand film as it looks to stand out in the increasingly crowded functional breakfast category. Oat Cult has launched its latest limited-edition overnight oats flavour, Tiramisu, combining real decaf coffee with cocoa and creamy oats to recreate the familiar

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The Quality Group expands UK retail footprint with Superdrug listing

The Quality Group has strengthened its presence in the UK market through a new retail partnership with Superdrug, bringing products from its ESN and More Nutrition brands to more than 350 stores nationwide and the retailer’s online platform. The move forms part of the company’s wider international growth strategy and ongoing investment in the UK,

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Better Nature launches ‘Believe in Tempeh’ with a cheeky challenge to KFC

Protein brand Better Nature has launched its first out-of-home advertising campaign, taking aim at Britain’s love of chicken while encouraging consumers to explore alternative protein options. The new campaign, Believe in Tempeh, features two billboards in London and playfully references KFC’s well-known Believe in Chicken marketing activity. The initiative forms part of Better Nature’s biggest

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