Author name: News

PROPER, the UK’s fastest-growing major snack brand has launched a campaign – spanning OOH, digital, experiential, social, retail and editorial - taking a playful swipe at the world of supplements to reframe popcorn as the high-fibre hero the UK has been overlooking and the simplest, most enjoyable way to get more fibre into a daily diet. The activity comes as fibre gains momentum in mainstream wellness […]

Holy Moly is adding a bit more avocado to the aisles of Sainsbury’s, with three new convenience products aimed at making it easier to grab something natural on the go. The range—Kids Simply Avocado Pots, Breakfast Avocado & Toast Pots, and a Guacamole Chip & Dip multipack—started landing in stores around April 15th and is

Modern Milkman has launched the UK’s first home-compostable bread bag in partnership with packaging innovator Treetop Biopak, marking a new step in tackling single-use plastic in everyday grocery packaging. Modern Milkman, the British scale-up reimagining the traditional milk round, is rolling out the new bags across its freshly baked bread range nationwide. The packaging will

Ahead of Earth Day, eco-friendly wine brand Sea Change Wine has announced it has now passed €750,000 in total donations to ocean conservation, driven by nearly 2.9 million bottles sold since its launch in 2018. Timed to this year’s Earth Day theme, “Our Power, Our Planet”, the Surrey-based brand says the milestone reflects steady growth

JOE & THE JUICE has partnered with broadcaster and entrepreneur Maya Jama to launch Maya Jama’s Matcha, a limited-edition collagen-infused drink available exclusively in the UK. The launch comes as both matcha and functional drinks continue to gain ground across the high street. Available across all 91 UK stores from 15th April for a limited

Leading British winemaker Chapel Down is shaking things up with the launch of its new ‘Taste of England’ competition, a call-out to the next wave of chefs redefining what modern English cuisine looks like today. Aimed at ambitious culinary talent ready to make their mark, the competition offers a standout platform to gain national recognition

Fever-Tree, the UK’s leading premium mixer brand, is stepping up its London strategy with the appointment of GHF as its exclusive on-trade commercial partner across the capital. The decision signals a clear intent: invest harder, move faster and build on an already strong position in one of the world’s most influential drinks markets. As part

Rude Health is expanding its chilled plant-based range with the launch of a Hazelnut Drink with added calcium into Sainsbury’s this month. The product builds on strong momentum in a segment where its chilled portfolio has grown 75.5% year on year. The new drink from Rude Health is positioned as a flavour-led innovation for the

Lean Kitchen Network has launched a new food brand, HIDE, into Tesco, marking a significant addition to the UK’s premium convenience category. Developed in collaboration with NHS doctor Dr Rupy Aujla and brand-building specialists Flight Studios, and manufactured in partnership with Samworth Brothers, the launch reflects a growing focus on accessible, better-for-you ready meals built

After more than 320 years of rum-making, Mount Gay is making a bold move into one of the UK’s fastest-growing spirits segments with the launch of Bajan Spiced — and it’s aiming to do more than just join the party. The Barbados-born distillery is stepping into a category that already dominates rum sales in the