Author name: News

Rude Health is expanding its chilled plant-based range with the launch of a Hazelnut Drink with added calcium into Sainsbury’s this month. The product builds on strong momentum in a segment where its chilled portfolio has grown 75.5% year on year. The new drink from Rude Health is positioned as a flavour-led innovation for the […]

Lean Kitchen Network has launched a new food brand, HIDE, into Tesco, marking a significant addition to the UK’s premium convenience category. Developed in collaboration with NHS doctor Dr Rupy Aujla and brand-building specialists Flight Studios, and manufactured in partnership with Samworth Brothers, the launch reflects a growing focus on accessible, better-for-you ready meals built

After more than 320 years of rum-making, Mount Gay is making a bold move into one of the UK’s fastest-growing spirits segments with the launch of Bajan Spiced — and it’s aiming to do more than just join the party. The Barbados-born distillery is stepping into a category that already dominates rum sales in the

There’s a shift happening on dairy factory floors, and it’s less about shiny new mega-plants and more about getting smarter with what’s already there. A new analysis from Tetra Pak suggests that simply modernising existing dairy processing lines could cut greenhouse gas emissions by as much as 49%—no full rebuild required. The idea is surprisingly

Tony’s Chocolonely is shaking up its product offerings. The impact-driven chocolate brand has unveiled ‘Filled’, its first-ever range of filled bars, marking a notable step change in both product format and category ambition as it looks to capture growing demand for more textural, treat-led chocolate experiences. Aimed squarely at consumers who want more from their

The English Cheesecake Company is leaning into indulgence this spring with the launch of its latest collaboration: Reese’s Peanut Butter Cheesecake Slices. It’s an indulgent addition to the chilled desserts aisle that brings together two well-known and loved names. The slices are available now in Morrisons, with Sainsbury’s launching from 22 April and Co-op set

Suntory Beverage & Food Europe (SBFE), a regional division of the leading global drink company Suntory Group, is kicking off April with a major leadership move, announcing Pauline Varga as its new Chief Marketing Officer. Joining the Executive Committee, Pauline will take the reins of SBFE’s marketing strategy across its diverse portfolio—focusing on accelerating brand

Tilda is increasing brand investment with the launch of its biggest ever campaign, ‘Live Like You Mean It’, as it looks to drive awareness, attract more shoppers and support growth in the premium rice category. Rolling out nationwide from today (1st April), the campaign focuses on the role food plays in bringing people together, with

Easter chocolate is still selling—but the way people buy it is changing. Data from Faire, the marketplace used by retailers across the UK to buy products, shows chocolate now makes up 30% of Easter spending on its platform, down from 40% in 2024. Retailers are also filling more of the gap with gifts, decorations and

Sapling Spirits is stepping up its UK retail push, landing its Naturally Smooth Sapling Vodka in 171 Sainsbury’s stores from 19 April in what marks a notable expansion for the climate-positive brand. The vodka itself leans heavily into both quality and provenance. Made from organic premium winter wheat, it’s distilled four times before being blended