News

f’real, the self-serve milkshake brand known for its premium blended beverages, is reintroducing its Birthday Cake Milkshake as a limited-edition flavour this summer, following sustained consumer demand since its original launch in 2022. The flavour proved to be one of the brand’s most successful limited-time offerings, generating strong engagement across social media and in-store channels. […]

Photo: Nomad Foods Nomad Foods, Europe’s largest frozen food company and owner of brands including Birds Eye, Ledo, iglo, Findus and Frikom, has announced a £2.2 million investment in a new potato waffle production line at its Lowestoft manufacturing facility in East Suffolk. The investment forms part of the company’s wider long-term productivity programme, unveiled

Myprotein has expanded its product portfolio with the launch of Protein Iced Coffee, marking the brand’s entry into the growing protein coffee category with its first product to combine real coffee and protein in a single format. Available in five flavours — Iced Latte, Caramel Latte, Vanilla Latte, Mocha and Matcha — the new range

The industry body British Berry Growers is calling on the Government to extend restrictions on advertising for foods high in fat, salt and sugar (HFSS) to outdoor media, arguing that current rules do not go far enough to reduce children’s exposure to unhealthy food marketing. Existing regulations restrict HFSS advertising on television before 9pm and

pladis is extending its McVitie’s Penguin brand into the savoury snacking category for the first time with the launch of Penguin Bites, a new range of baked, non-HFSS snacks aimed at families and sharing occasions. The move marks a significant brand extension for Penguin, one of the UK’s most recognisable biscuit brands, as pladis looks

Ballantine’s has unveiled a new collaboration with lifestyle golf brand Malbon, reimagining one of golf’s most iconic social rituals, the so-called ’19th hole’, otherwise known as the drink after the game. Together, the brands they have produced two limited edition expressions, including a 21 Year Old travel retail exclusive, alongside a limited capsule clothing collection.

West Sussex-based English sparkling wine producer Roebuck Estates has been appointed the official sparkling wine partner of Rotunda Bar & Restaurant in King’s Cross, London, as part of a summer 2026 collaboration designed to showcase premium English wine in the capital. The partnership places Roebuck Estates’ award-winning vintage sparkling wines at the centre of Rotunda’s

Rémy Martin is bringing its rugby partnerships to the forefront this Father’s Day with a nationwide retail and media campaign featuring The Barbarians and international rugby legends Sir Gareth Edwards and Dan Biggar. Rugby continues to provide a rich territory for Rémy Martin VSOP Cognac to reach premium dark spirits drinkers in the UK, and

Glass Productions, a premium end-to-end creative production agency, and Glass Studio, its purpose-built dual kitchen studio space, are launching this month, bringing an ambitious new creative offering to food and drink brands seeking standout visual content. The company states that the launch comes as consumers are increasingly seeking out authentic, narrative-driven imagery, while turning away

As Scotland fans prepare for a long-awaited return to the World Cup stage, Scottish butcher brand Simon Howie has launched a campaign calling on the United States to lift its decades-long ban on haggis ahead of the 2026 tournament. The “Make Haggis Legal Again” campaign comes as thousands of members of the Tartan Army are