News

JOE & THE JUICE has partnered with broadcaster and entrepreneur Maya Jama to launch Maya Jama’s Matcha, a limited-edition collagen-infused drink available exclusively in the UK. The launch comes as both matcha and functional drinks continue to gain ground across the high street. Available across all 91 UK stores from 15th April for a limited […]

Leading British winemaker Chapel Down is shaking things up with the launch of its new ‘Taste of England’ competition, a call-out to the next wave of chefs redefining what modern English cuisine looks like today. Aimed at ambitious culinary talent ready to make their mark, the competition offers a standout platform to gain national recognition

Fever-Tree, the UK’s leading premium mixer brand, is stepping up its London strategy with the appointment of GHF as its exclusive on-trade commercial partner across the capital. The decision signals a clear intent: invest harder, move faster and build on an already strong position in one of the world’s most influential drinks markets. As part

Rude Health is expanding its chilled plant-based range with the launch of a Hazelnut Drink with added calcium into Sainsbury’s this month. The product builds on strong momentum in a segment where its chilled portfolio has grown 75.5% year on year. The new drink from Rude Health is positioned as a flavour-led innovation for the

Lean Kitchen Network has launched a new food brand, HIDE, into Tesco, marking a significant addition to the UK’s premium convenience category. Developed in collaboration with NHS doctor Dr Rupy Aujla and brand-building specialists Flight Studios, and manufactured in partnership with Samworth Brothers, the launch reflects a growing focus on accessible, better-for-you ready meals built

After more than 320 years of rum-making, Mount Gay is making a bold move into one of the UK’s fastest-growing spirits segments with the launch of Bajan Spiced — and it’s aiming to do more than just join the party. The Barbados-born distillery is stepping into a category that already dominates rum sales in the

There’s a shift happening on dairy factory floors, and it’s less about shiny new mega-plants and more about getting smarter with what’s already there. A new analysis from Tetra Pak suggests that simply modernising existing dairy processing lines could cut greenhouse gas emissions by as much as 49%—no full rebuild required. The idea is surprisingly

Tony’s Chocolonely is shaking up its product offerings. The impact-driven chocolate brand has unveiled ‘Filled’, its first-ever range of filled bars, marking a notable step change in both product format and category ambition as it looks to capture growing demand for more textural, treat-led chocolate experiences. Aimed squarely at consumers who want more from their

The English Cheesecake Company is leaning into indulgence this spring with the launch of its latest collaboration: Reese’s Peanut Butter Cheesecake Slices. It’s an indulgent addition to the chilled desserts aisle that brings together two well-known and loved names. The slices are available now in Morrisons, with Sainsbury’s launching from 22 April and Co-op set

Suntory Beverage & Food Europe (SBFE), a regional division of the leading global drink company Suntory Group, is kicking off April with a major leadership move, announcing Pauline Varga as its new Chief Marketing Officer. Joining the Executive Committee, Pauline will take the reins of SBFE’s marketing strategy across its diverse portfolio—focusing on accelerating brand