February 2026

McDonald’s drops ‘McNugget Caviar’ for Valentine’s

McDonald’s is turning fast food into luxury romance this Valentine’s Day, with the launch of its most unexpected pairing yet: McNugget® Caviar. Hannah Barnett explores what this Stateside promotion entails.   It sounds like an April Fool’s joke. But, it’s actually for Valentines Day. In a limited, online-only drop, the Golden Arches has partnered with […]

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Has air up cracked the UK’s hydration problem?

With 21% of Brits saying water is their least favourite drink, the issue isn’t supply — it’s behaviour. Despite years of wellness messaging and NHS guidance, plain water still struggles to compete with flavoured, functional and sugary alternatives. That leaves a significant commercial opportunity for brands that can make hydration more appealing without compromising on

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