Month: October 2023

Ocean Spray launches new pink cranberry juice drink with a purpose

Ocean Spray®, the UK’s leading cranberry juice brand, is bringing innovation to the juice category and the goodness of the cranberry to more consumers with the launch of a different, sweeter type of cranberry juice drink, Ocean Spray Pink Cranberry, with vitamin C and no added sugar, artificial colours or flavourings. New Pink Cranberry is …

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KBF Enterprises announces new £2M expansion in Manchester

KBF Enterprises®, one of the UK’s fastest growing sports nutrition companies, has invested over £2M expanding its premises at Trafford Park. The investment includes a £1.75M state-of-the-art factory and the acquisition of an additional 10,000sqft warehouse, to support the company’s rapid growth, both in the UK and overseas. The expansion will allow the business, which …

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Merchant Gourmet launches ready-to-eat Black Dhal pouches

The UK’s number one pulses and grains brand, Merchant Gourmet, has extended its pulses and grains offering with the launch of its new, ready-to-eat Black Dhal.  The launch comes as Merchant Gourmet seeks to provide delicious, quick and better-for-you meal options for Brits, as research shows that 20% of us are eating Indian cuisine at least once …

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Brand communications agency launches new initiative to support startup food and drink brands

Brand communications agency, Scoop, has launched a new initiative to support start up food or drink brands to grow and reach key audiences via PR and marketing. As the competition gets tougher with the food and drink market reporting a 47% surge in start-ups since 2020, it’s become increasingly important for brands to find ways …

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Baileys Chocolate enters new category with launch of Nut Mix

Leading Irish chocolatier, Lir Chocolates, is expanding its Baileys Chocolate range, introducing its latest creation, the Baileys Chocolate Nut Mix, just in time for Christmas. The Baileys Chocolate Nut mix combines roasted almonds coated in Baileys Chocolate with an indulgent mix of caramelised hazelnuts, cashews, almonds and peanuts, with a hint of Baileys, and crunchy …

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LEAP launches its biggest multi-media AD campaign to date

Breaking the boundaries in a campaign of firsts, LEAP has launched its largest campaign to date, with the UK’s largest roadside animatronic billboard at the UK’s busiest station, Waterloo. Featuring the iconic singing and dancing Big Mouth Billy Bass, the giant, animatronic fish will serenade passers-by, sharing the taste benefits of consuming free, not farmed, …

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Cultural spirit: bluemarlin unveils brand and packaging refresh for unique Maltese gin Islands8

Islands8, a groundbreaking Maltese gin, has just relaunched with a new brand system and packaging identity by brand acceleration agency bluemarlin. Islands8 is the brainchild of brother and sister startup founders George and Annabel Xuereb. George, a mechanical engineer, and Annabel, a dental hygienist, embarked on their extraordinary journey to create Malta’s first truly national …

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Nutri-Tech start-up debuts new line of whole-cell cultivated berry phytonutrients

Nutri-Tech start-up Novella, Ltd. unveils prototypes of its new line of berry-derived bioactives. Charting a new course in the nutraceuticals industry, the start-up is in the advanced stages of developing intact-cell berry compounds grown outside of the plant using novel, precision-controlled-environment technology. The cutting-edge platform will ease some of the bottlenecks in the supply for …

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