Valeo Foods invites Canadian tradition to the UK with launch of Maple Crest Pancake syrup
In November, Valeo Foods launched Maple Crest 100% Pure Canadian Maple Syrup in Sainsburys, which has driven category growth and already achieved a 2.6% value share of the total maple market and complemented Valeo Foods’ premium organic syrup brand Buckwud. The launch of Maple Crest Pancake Syrup completes the company’s proposition in the maple category. …