News

It’s been a year of expansion so far for luxury confection brand, Hilton Macarons, with the launch of three brand new product lines and a move to Darsham, Suffolk. Hilton Macarons’ award-winning macarons are an elegant and sophisticated alternative to chocolates, beautifully handmade with Italian meringue and generously filled with a range of delicious flavours. […]

Stella Artois, one of the world’s leading premium beer brands, announced it has become a Gold Partner and Official Beer of the ATP Tour through 2028. This multi-year global sponsorship will span some of the most prestigious events on the tennis calendar, including the Nitto ATP Finals in Turin, Italy. As a long-time partner of several ATP

Nibbles, lunchboxes, and picnic baskets just got a serious upgrade. Plant-based food company THIS™ is launching two new ready-to-eat (RTE) products: first-to-market THIS™ Isn’t Pork Cocktail Sausages and THIS™ Isn’t Chicken Deli Pieces. Hitting shelves this month, THIS™ Isn’t Pork Cocktail Sausages (£2.95) and THIS™ Isn’t Chicken Deli Pieces (£3.30) are available on Ocado, Waitrose

Jimmy’s Iced Coffee is launching a new limited-edition Donut flavour. A deliciously indulgent drink that combines the rich, bold flavour of coffee with the sweet taste of donuts. Rolling out across grocery from 28 April in a 250ml SlimCan, the product will be available just in time for the summer months. The ready-to-drink coffee category

Smart Drinking Co., Ltd., a part of Asahi Group Holdings, announced the launch of its #SUMADORI Me pop-up bars as part of a new campaign promoting inclusive and responsible drinking. The bars, which will offer more than 10 types of cocktails with either no or low alcohol content of 0.5% or 3%, are set to open sequentially

Kellogg’s has announced the launch of High Protein Bites, the newest addition to its cereal lineup. High Protein Bites are available in a rich Choco Hazelnut flavour, are high in fibre, non HFSS and contain 21% plant-based protein, offering a choice of cereal for those who are looking to build more protein into their day.

Dip brand Holy Moly, known for its natural ingredients and bold flavours, is making its biggest snacking move yet with the launch of Holy Moly Guacamole Chip & Dip – a new snack pot designed for on-the-go goodness and mealtime upgrades. The pot will be hitting the fridge shelves in over 900 Sainsbury’s stores from 28th

Bullards is a name that’s been synonymous with Norwich since 1837, and it has strengthened its local links further with an exclusive deal with East Anglia’s leading wholesaler, D&F McCarthy Ltd. The award-winning spirits brand has a fascinating history in the area spanning six generations, producing beer and spirits for discerning tastes. This new trade

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is celebrating 100 years of McVitie’s Chocolate Digestives with one of its biggest multi-million pound campaigns for the brand to date. From eye-catching wholesale and instore activations, dazzling hologauze projections on iconic landmarks and Piccadilly Lights Digital Out of Home,

THIS™ changes everything. Again. Plant-based food company THIS™ is launching one of its most exciting, deliciously nutritious and versatile products to date, packed full of natural protein, seeds and superfoods. No capes required, the Super Superfood range includes THIS™ is Super Superfood Super Block – a high-protein, plant-based block with 30% more protein than tofu, and THIS™ is Super