Coca-Cola and Disney have joined forces to launch the “Star Wars x Coca-Cola: Refresh Your Galaxy” campaign – a celebration of fandom, connection and cinematic magic. Featuring limited-edition Star Wars character designs and an immersive Augmented Reality experience, this campaign invites fans to become part of the story. Whether you’re a Jedi, Sith or somewhere …
Healthy high-protein meals challenger, The Gym Kitchen, is expanding its popular frozen offer, with NEW Chicken Korma and Chicken Carbonara dishes rolling out across Tesco stores. Launching in the brand’s larger 550g format, NEW Chicken Korma boasts a whopping 44g protein per serving and two of your five-a-day. The new dish features chicken pieces in …
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Pukka, the nation’s number one pie brand, is helping retailers tap into peak seasonal demand for savoury pastry, with its boldest NPD launch period to date. The five new recipes, which start rolling out this month, are part of Pukka’s ongoing mission to drive excitement into the category, driving penetration and growth, with full-on flavour. …
Holy Moly, the UK’s leading natural dip brand, and independent creative agency AGIT8 are removing the gamble of picking a ripe avocado with its latest ‘Avocado Lottery’ campaign. The creative is running across outdoor, digital and social and is centred around the ‘Avocado Lottery’: the universally recognised risk associated with picking an under or overripe avocado. The slot …
Little Moons expands its frozen snacks offering with new mochi ice cream flavour, Chocolate Fudge. The velvety, milk chocolate snack is the latest innovation from Little Moons, the company shaking up the snacking category with frozen and chilled formats. Decadent, creamy and melt-in-the-mouth, this vegan friendly edition will launch initially in Tesco from 8th September, …
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The Rainforest Alliance has announced its new Regenerative Agriculture Standard, a specialised certification solution designed to help farmers and companies build more resilient livelihoods and restore ecosystems across tropical landscapes. Beginning early next year, certified regenerative products will bear a distinct seal, signifying to consumers that these products come from farms and companies that are committed …
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HEINEKEN has announced the installation of a Heineken® 0.0 draught at its 10,000th outlet in Europe. This milestone marks the company’s leadership in the non-alcoholic beer category and underscores the mainstream acceptance of alcohol-free options in bars and restaurants across key markets including the Netherlands, UK, Spain, Ireland and France. As the pioneer of the …
With the launch of Ultramid® H33 L, BASF is introducing the world’s first thermoplastic polyamide with a high water permeability to the market. The unique combination of strength and water permeability makes Ultramid H an innovative material for artificial casings in which sausages can be smoked and then dried. Such casings have so far been made …
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A major injection of more than $14m in private capital is set to accelerate Xampla’s mission to replace single-use plastics with alternatives made from plants. Lead investor Emerald Technology Ventures runs Europe’s first specialist, venture-backed investment fund targeting the full packaging lifecycle. The fund aims to catalyse leaps in advanced materials that benefit the planet and earn significant …
Jason’s Sourdough, the UK’s No.1 sourdough brand, is introducing a brand-new format to the nation’s bread baskets with the launch of The Jason’s Great White Unsliced Whole Boule. Using the same loved recipe as its sliced bestseller, the Great White Loaf, the Whole Boule arrives unsliced, giving shoppers the freedom to cut it thick, thin, …
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